The popularity of OTT advertising platforms and devices has soared to new heights in recent years. The masses are gradually shifting away from conventional cable TV toward video streaming services piped directly into living rooms and bedrooms by way of the internet.
Let’s take a quick look at some of the top OTT devices that marketers are targeting through OTT advertising platforms as we transition to the second half of 2022.
Chromecast, available on the Android TV platform, features 8 GB of storage, 2 GB of RAM, 4K resolution, and an affordable $49.99 price tag.
Additional features include low bandwidth, reliable streaming, casting on both iOS and Android, and extensive app support. One of the few glaring cons with Chromecast is its lack of compatibility with every type of TV.
Affordably priced below $40, the 4K Amazon Fire TV stick also has 8 GB of storage but slightly less storage space than Chromecast With Google TV, coming in at 1.5 GB of RAM.
The stick is compatible with Amazon Alexa for voice control. This Amazon Fire OS device also has Dolby Vision, HDR10, an intuitive user experience design, and nearly universal support in the context of both streaming and formats.
Customers interested in configuring their streaming service typically gravitate toward Wowza’s live streaming of events and cloud streaming services.
This on-demand live streaming video service provides the best of both worlds, offering both broadcasting and online streaming options.
Wowza integrates extensive functionality spanning Roku, Chromecast, and more. Wowza even works in the context of apps used on smartphones and tablets. It is also interesting to note that Wowza customers have four unique price and streaming plans to pick from.
The Roku Streaming Stick+ has 4K resolution, 512 MB RAM, 256 MB storage, and HDR10, providing high-quality video streams that prove reliable and smooth.
This portable OTT device provides direct access to a plethora of entertaining content available in the Channel Store operated by Roku. The only noticeable drawbacks are the lack of an ethernet port and the lack of support for Dolby Vision.
NVIDIA, famous for its graphics processing chips used in video game consoles, surprised some when it brought Shield TV to the market.
The chipmaker’s Shield TV service features 4K resolution, Dolby Vision, 8 gigs of storage space, three gigs of RAM, and functionality with the Google Assistant voice assistant.
Functional on Android TV, the NVIDIA Shield TV service is primarily designed for gamers as it empowers customers to stream video games as well as content from Hulu and Netflix. The device also connects to the Google Play Store to boot.
Vimeo, one of the most popular OTT platforms, is one of the industry’s original and still going strong today.
This service facilitates live streaming and pay-per-view content broadcast on the web. The platform’s API makes it easy to customize content for target audiences.
This OTT platform makes it easy to live stream events, shows, competitions, and other content to users by way of the web.
Featuring a high-quality stream with a bevy of security features, paywall options, in-depth analytics, and a nearly flawless content delivery network, Dacast sets the stage for content creators and businesses to directly engage potential customers.
Pivotshare, a video-on-demand and OTT platform, is accessed through a subscription.
This platform is unique in that it presents the opportunity for in-depth engagement with the audience and other potential video content creators.
The Roku Streambar, highlighted by 4K HDR, enhances audio. This OTT device is especially effective at enhancing the sound of voices, making online video streaming that much more enjoyable.
Factor in the device’s diminutive size and it is even more appealing as it enhances the live streaming experience without proving unsightly or obtrusive in the slightest.
Customers looking for OTT devices with a wide array of features tend to gravitate to Apple TV 4K. This platform’s flexible HDR is revered by even the harshest of industry critics.
Apple TV 4K also boasts TV calibration features, the Apple One subscription bundles, gaming in the Apple Arcade, and an enhanced remote.
Though Apple’s streaming service and the vast majority of its products are priced higher than those of the competition, most Apple TV 4K users heap on the praise.
Read Also:
Arnab Dey is a passionate blogger who loves to write on different niches like technologies, dating, finance, fashion, travel, and much more.
