For many marketing leaders, Facebook ads are as much a staple as search ads are. This is because Facebook Ads work so well when it comes to representing your brand to the target audience.
Facebook has enough data about its audience to make the whole staff at Nielsen jealous. There is a good saying that you should always keep in mind – if a product (Facebook in this case) is offered for free, then you are probably the product.
So, why are your brand’s Facebook Ads not working? There could be many reasons for this, but here are 7 quick tips for improving your Facebook Ads.
“Set and forget” is the approach that many marketers use when it comes to Facebook ads, and this is a great mistake. You always have to be in the picture of what is taking place on your pages.
Just like Display Network and PPC ads, marketers are required to treat their campaigns like a continuous science experiment. If you continually test and refine your ad campaigns, the performance of your ads will keep on improving as you continue gathering valuable information from your efforts.
For instance, perhaps an app achieves downloads at 2 dollars for every conversion when targeting males between ages 25 and 44 but can cut the cost per acquisition in half by targeting males between ages 25 and 44 who see the ad in their newsfeed rather than on the side. There is no better way to gain such insights than constantly testing your ads.
Facebook recently unveiled the “and-or” feature, known as Flex Targeting, in the Power Editor tool. Flex Targeting now allows you to be even more specific with the audience that you are targeting.
Assume that you are running ads for a healthy snack. Instead of targeting females between ages 22 and 45 with an interest in fitness, marketing leaders can now target females ages 22 to 45 who have an interest in fitness and like a particular grocery chain that carries the snack – therefore providing a more valuable and specific audience.
This is one of the best additions that Facebook has made to its platform. Market leaders are properly served to collect as much data as possible from the CRM systems and the sales department to improve their Facebook Ads ROI.
Marketing leaders often have enough sense to realize when a landing page is not working and will quickly have their teams make the changes required in an effort to improve the performance of the page.
But what happens isn’t the copy or colors. Rather, they ask what your brand makes once a person clicks on an ad. Somebody would obviously like to win a $100 gift card to your store.
However, they might not be ready to provide too many of their personal details. Marketers need to consider testing asks and requirements of different sets to determine whether that makes the incentive more appealing overall. This will make sure that the ask contributes positively to the performance of your page.
According to ATOM Audience Builder, this is one of the most effective tips for improving your Facebook Ads. The power of video is impossible to understate on Facebook.
You can think about it as buying a big-budget TV commercial, with the only difference being that you only pay if a person stops what he/she is doing and calls the number provided on the screen or, in your case, clicks through to your website.
Here are a few tips to keep in mind when producing Video Ads – they don’t necessarily have to be high-budget, but rather, they should be of high quality.
Just as you love laughing off poorly done TV commercials with friends, your audience is unlikely to take poorly produced video from a smartphone seriously.
Spend the money and time to hire professionals to shoot quality videos and record quality accompanying audio, and then pay the production company to edit your video in post-production. The performance of your Facebook Ads is likely to benefit.
Retargeting Ads are shown to the people who have already visited your site. Retargeting provides the perfect opportunity for customizing your copy and landing pages to an audience that you are sure has already checked out your brand before.
When used the right way, Retargeting Ads can give your brand an opportunity to close the deal and are one of the most popular tactics for many online retail clients.
If you have a dental practice, you might want to use this specific feature to get customers to book appointments. Retargeting is a great way for small, profession-based businesses to sign more customers.
For example, running dental ads on Facebook can help you reach your desired target audiences. In recent years, the algorithms and targeting mechanisms of Facebook have evolved in a major way.
If you run an optimum campaign, you will be able to reduce your CPC (Cost Per Click) to even below the $2 mark!
One of the most under-utilized features in the Facebook Power Editor is the exclusion field. Marketers are expected to take advantage of this feature by determining the groups that they are sure they don’t want to reach with a particular ad campaign.
The most popular use of this feature is excluding people who are already connected to the brand since marketers already have other ways to reach them and should thus not have to continue paying a premium to serve them with the same Facebook ads. It is a great feature that marketers need to take care of in their marketing efforts.
Carousel ads are a favorite Facebook ad feature for many marketers. The possibilities are limitless. You can convey a single message using all 5 boxes with picture collages.
It is also possible to drive traffic to content by featuring 5 different blogs within one ad. Carousel Ads are a no-brainer for retail clients, restaurants, and even residential properties for rent or sale.
Given these tips, you now have all it takes to improve your Facebook Ads. The most important thing is to make sure that any strategy you undertake is working towards the overall success of your brand.
There is no need to pay for a service that does not give you a high return on investment. These tips will make sure that you get the best value from your Facebook Ads.
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A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.
