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You cannot ignore the power of social media nowadays. A large proportion of the world population is using several social media platforms. Therefore, your brand cannot afford to miss out on social media. You need to implement the best content strategies for social media to succeed.
It does not mean that you jump headfirst into social media and create accounts for all the platforms. Such actions may not create a positive impression on your target audience. You can turbo-change your presence on social media by having a strategy that enhances the effectiveness of your content.
Once you have the right presence on social media, you will tell the networks that deliver the highest engagement. It will also tell you the type of content that offers the best results for your brand. Here are the top ten content strategies for social media that you should be using.
Top Ten Content Strategies for Social Media:
1. The Social Goals You Establish Should Align With Your Business Goal:
Your content strategy for social media will have an impact when the goals align with your company’s ambition. Think about what you are currently doing if you want to benefit from your content strategies for social media.
A tool like Sprout Social will show you the metrics and give direction to your campaigns. However, the starting point is defining your meaning of success. The metric and goal ideas should align with your social and business strategy.
Some of the goals can be to improve brand awareness, generate new leads, or drive traffic to your website. In creating brand awareness, you should look for the number of followers on all your social profiles. The other engagement metrics include shares, retweets, and mentions to name a few.
To generate new leads, you will inspect things like new leads that social media generate, downloads for gated content, and clicks on the lead generation posts.
If your goal is to drive traffic to your site, you can check your Google analytics dashboard for the referrals that originate from social media. The other things to look at are the social traffic bounce rate and social posts clicks.
2. Select the Most Appropriate Social Network:
The best content strategies for social media capture the interests of your target audience on the platform. If you target every social media network with no focus, it will lead to confusion and a wasted budget. You need to consider specific factors for each social network.
The most obvious alternative to social research is Facebook. Close to 76 percent of adults are using this platform. With the invention of Facebook Live, video views have increased by 700 percent.
Close to 30% of adults internet users access Pinterest. However, it is more appealing to the female gender and not males. Therefore, you can use it best to target female-based brands.
The number of users who are active on every month Twitter stands at 319 million. Close to 80% of Twitter use takes place on the mobile. Therefore, it is an excellent platform for any local company that wants to engage with clients on the move.
The leading B2B social network is LinkedIn. The membership of this network cuts across 200 countries. It is ideal for personal brands or B2B businesses that want to grow.
Read more: Plan a Social Media Strategy for a B2B in 10 Easy Steps
Instagram has over 800 million users every month. It is an excellent way of engaging with young and visual audiences. The broadest application of Twitter is in the millennial demographic sector.
Snapchat has close to 173 million users every day. The platform has a young audience, and most of them are below 24 years in age.
Be keen to choose the right channel for your content strategies for social media. The best starting point is to create a follower profile. It will help you in pinpointing your perfect customers and targeting them. Assess the demographics such as gender, age, and career or educational background to single out your top followers.
3. Design the Process of Content Creation:
By now, you know the people to engage with and where you will be creating your posts. The next step is to establish a guide that will keep your content consistent. There is nothing like a one-size-fit-all when you are dealing with content.
The guiding principle is to have social posts that will create emotional bonds with your target audience. Therefore, you should establish a unique tone of voice and personality.
Read more: How To Become A Content Creator On Social Media And Earn Revenues
To design your content creation process.
i) Find Your Voice:
When you fine-tune your content to a tone that resonates with the brand, it will have more volume. Think about your desired personality and ensure that it aligns with the channel that you choose. For example, a professional tone is best for LinkedIn. Besides, a playful tone will be more appealing to Snapchat.
ii) Tell a Story:
Social media revolves around engaging with your target audience. Therefore, you need a strategy for sharing content that will align with your company’s values. For instance, only share content that is relevant to your niche.
The content should align with the ethics of your company and highlight the purpose of your brand. For instance, a tech company that is green-conscious can teach you how to upgrade your computer without posing a risk to the environment.
iii) Know Your Competitors:
You will succeed with your content strategies for social media when you are better than your competitors. Look for what the main players in your industry are doing. You can use these insights to determine what you can do better.
However, don’t just copy and paste the strategies that your competitors are using. You will create more consistent content strategies for social media once you know your story, tone of voice and competition.
4. Research Ideal Keywords and Content:
At this point, you need to tell the kind of content you will be creating on your social media platforms. The content should be relevant to your brand and its values. Don’t just publish content for the sake of doing it.
The good thing is that you know your audience and where they spend most of their time. You can now find out what they would like to get from your company. Polls and questionnaires are effective and fun ways of engaging with your audience.
Take time to think about the keywords you will be targeting in your content strategies for social media. Sprout social wallows users to monitor branded keywords and hashtags. It will help you to feed content in your Smart Inbox easily.
You should see what users are saying about a particular keyword or how they are using a specific hashtag. Knowing what you need to target will help you to build more effective content strategies for social media.
Afterward, you can see how your followers are engaging with your keywords. The Sprout social media management tool will help you to achieve this objective.
Don’t forget to type your focus keywords in various social media channels. It will help you in figuring out your competition and suggest alternative keywords.
5. Use More Videos:
The number of people who watch video online is on the rise, and social media platforms are not exemptions. Users prefer video because they are more engaging than plain text. Most users say that videos motivate them to visit various social media networks.
The level of sharing videos is higher than plain text on social media. The most important thing is to create highly entertaining and informative videos. Remember to include a CTA if you want your content strategies for social media to succeed.
According to marketing professionals, video content has the highest ROI. Therefore, you have to make sure that it is part of your content strategies for social media.
Read more: 7 Best Practices To Promote Video Content On Social Media
6. Develop a Consistent Schedule:
After research, you should publish on the right platforms. Don’t forget that the best content strategies for social media should be consistent. It will engage with your target audience all the time.
To do this, you need to determine the audience you are targeting with your content. The next thing is to choose a platform and topic for your content. From here, you will have to determine the type of content you will be sharing.
You can go for a blog post, video, infographics, image, or update, among others. Evaluate the time your target audience is always online. For example, research shows that most mothers are not on Twitter while picking their kids from school. Besides, LinkedIn followers spend minimal time on the internet from 9 to 5.
From research, the best time to post on Facebook is in the afternoon from Wednesday to Sunday. For Twitter, all weekdays in the evening or afternoon is the best. LinkedIn is Tuesday to Thursday at 5 p.m. while Instagram is Friday at 5 p.m. or 2 a.m.
After thoroughly researching your customers, use a tool whose features resemble social media publishing in scheduling your posts. It will make sure that you don’t miss a chance to engage with your target audience. A schedule is a vital tool in the implementation of your content strategies for social media.
7. Create a Community Using Engagement:
Social media revolves around the communities that people create online. Customers focus more on relationship building with their favorite brands. Social media can help you to strengthen the bonds you have with your fans and develop loyalty.
You have to engage in conversations with your target audience while posting on social media. Research shows that customer will averagely take eight brand touches before buying your products. Therefore, you should look for ways of connecting with them more frequently online.
Use instant messages to respond to quarries, engage with content or retweet, and share customer feedback. All these actions will strengthen the connections that you have with your online community. Engagement will enhance the success of any content strategies for social media.
Your social media presence can also help you in responding to the complaints from your customers. It will show your followers that you have a concern about their needs. It is an excellent way of making a lasting impression on your community.
8. Try Live Streaming:
Facebook has been on the leading end when it comes to streaming content live. It is one of the best content strategies for social media because you interact with your audience in real-time. Most people who stream videos live to say that it has a high return on investment.
However, make sure that you inform your users in advance that you will be live on social media. Share useful content about your products and services. Besides, it allows your followers to ask their questions during this session.
It will take the engagement you have with your audience to the next level. It may be the only addition you need for your content strategies for social media to succeed.
9. Contests or Giveaways:
One of the best content strategies for social media is contests. It is an excellent approach to engage with people on social media. Well-designed contests increase visibility by more than ten times. It is a practical way to generate high-quality leads for your brand.
Contests can help you to make quick sales for your brand. You should know the goals of your contest before designing one. Some of these goals would be creating reach or brand awareness and lead generation.
To create awareness around your brand, give the customers a unique hashtag to use, deadline, basic rules, and a theme. Give them a prize and allow creativity to take over. What makes contests to work so well is the fact that customers become your mouthpiece.
Customers will share the experience they get with your brand with their family and friends. You can also make a video and attach on it a lead generation form. Use highly relevant content, email forms, and email newsletters to nurture the leads.
10. Track Your Performance and Adjust:
The last tip in content strategies for social media is tracking your performance and adjusting. It entails tracking how the content strategies for social media are performing and making the necessary adjustments. The interest of most businesses is to track engagement, conversion, and reach.
Engagement refers to the number of users who are connecting with your brand online. You need to think about the number of clicks, mentions, and retweets that you are getting on your social posts. The other vital elements are the number of shares and comments.
Reach is the number of people who are engaging with your content. To measure this, assess the number of new followers or connections you gather every month.
Lastly, conversions look at whether the content strategies for social media are promoting sales. The social media platforms will help you measure the number of valuable leads that are connecting with your brand.
Conclusion:
The number of users who are connecting online is close to 3 billion. Businesses should look for the best way to benefit from the ones who connect through social media. You need to implement the best content strategies for social media to stand out from the crowd.
You cannot do what other businesses are doing and expect to get a competitive edge in the market. These ten content strategies for social media will help you attract relevant traffic to convert into leads and sales. You can get more insights on content strategies for social media from [email protected].
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Mashum Mollah
Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at BloggerOutreach.io.
