Leveraging Pinterest as a Marketing Tool

In this game of digital marketing, social media has undeniably played an important role. Facebook, Instagram, YouTube, Twitter, and LinkedIn have helped many companies add some wins in their favor. 

Now, things have taken a turn beyond just extending the reach. Brands have the opportunity to connect with customers while gathering information and feedback for making significant changes to benefit the users and get leads. 

Till now, it was the big five who captured the stage. However, another site has come up that marketers are using now, and that is also proving to be effective. By now, you must have guessed it. It is Pinterest.

Pinterest for marketing

There are different types of online marketing strategies that may apply to increase traffic to a particular product or service. Social media advertisement is the go-to when it comes to online marketing.

Now, everyone will opt for Facebook and Instagram marketing management, as such platforms are incomparable. But to find a niche audience, utilize Pinterest as the community is growing every single day.

You may gain access to loyal customers, including designers and high-end clients. To know more about Pinterest marketing strategy, continue reading this article.

Know The Forum:

The kind of advertisements you post on Instagram and other platforms may not work equally well in all online media. Pinterest essentially features pictures (and videos), so you cannot expect people to read articles here as they would on Facebook.

• Post engaging pictures and catchy content that stands out amid a thousand other pictures.

• Use the forum for aesthetic based businesses such as food, beauty, and art. Pictures of home cooking, gardening, and house décor are very popular on Pinterest, as many reputed brands and designers showcase their exclusive works on the forum.

• Studies show that married people and people with kids are more into Pinterest. So, while creating specific content for the forum, keep the findings in mind to gain more traffic from the mentioned demographic.

• Compared to other social media platforms, people who surf Pinterest are likely to purchase an item they click on. People use the platform to search for things they want to acquire, so there is a direct buyer-and-seller relationship.

Marketing Strategy:

Create a concrete business plan to channel strategies and make a profit. Pay-per-click advertisement is one of the best things to opt for on Pinterest. Outsourced paid search for agencies is a great strategy to develop a cost-effective advertisement method.

• Create a website and link the website with the images you post on the platform. People will click on the attractive pictures, which will take them to a well-maintained and inviting website. They will thus get more information from the website.

• PPC is one of the best techniques available because you only pay for engagement with the posts. Someone may look and scroll over the content, and that does not require any extra charge. One may click the given link and interact with the website provided, and then only you pay a certain amount of money.

• The direct engagement a website enjoys is indicative of the potential sales. Pay-per-click is not only cost-effective but also better in terms of finding a potential buyer.

• The TV advertisements or the ads that are telecast during Superbowl break are very costly. One is paying millions of dollars for a mere few seconds with no guaranteed return. So, if you are a young entrepreneur with a tight budget, spend money on smart advertisements.

Tips and tricks to use Pinterest for your brand

Before you create a board for your company, plan a few things that would align with the objectives and the goals that you are looking for. Here are some of the tips that are going to help you.

Create boards that have keywords of high value in the title

Pinterest is known to have highly refined and deep search capabilities. When you are inserting the keywords in the title, make sure that you are selecting the category for every board to help the users find those easily.

Use vertical images

Edit the images to match the platform that you are using. And this is true for any platform that you use, but specially for Pinterest. You should always use vertical boards to take the right amount of space for drawing the attention of the users to your board. 

The dimensions are different for every image size. So, make sure that are refer to the right guide for the perfect pin size. 

• Square pins: 600×600 pixels 

• Short pins: 600×900 pixels 

• Medium pins: 600×1260 pixels 

• Long pins: 600×1560 pixels 

Link back to your website

Every pin you post on the page can be linked back to the website your brand has. You can add the link to the pin’s description or to the pin’s source.

Share the Pinterest board on different social networks

Share the Pinterest board on other websites and that is going to get you more traffic on your website. Take advantage of one of the other social media platforms your website uses, which has more followers and greater engagement for spreading the word. This is going to help you build the Pinterest audience.

Make collaborative boards

Collaborative boards allow you to share boards with a group of pinners. This means you get the chance of getting a larger audience and bigger exposure. Try finding boards that are similar to whatever you are marketing through your boards and have a similar style to yours, and you can get some inspiration from there.

Make things “Pinteresting” for your brand

Pinterest is not just a largely undiscovered goldmine. It could be your company’s whiteboard for the coming strategy. You can use the platform to generate ideas, make some sharable and cross-team planning space, and visualize data as well.

However, if you want to hire a management firm for your online business marketing, you need experienced people representing your firm. Explore creative advertisement methods to stay ahead in the game as the sector itself is evolving with time.

Read Also:

• Top 10 Steps to Craft the Perfect Pinterest Strategy
• How to Start a Social Media Marketing Agency in 2024
• How to Leverage Social Media (and other Marketing) to Sell Real Estate