How To Link the Client’s Google Ads Account To Search Console?

By using Google Search Console, one can do pretty much everything. 

Google Search Console was originally known as Google Webmaster Tools, and people called it for a decade. Later in the year 2015 rebranded its tools naming it Google Search Console.

Google never bores us; rather it gives us tools, analytics, and data to track. In this article, you will have a complete list of basics. Starting from the URL tools to inspect. to the coverage report. 

You will get to know: 

• Benefits of linking Google Ads account to the Search Console.

• Steps to link Google Search Console to the Google Ads account.
• Automate ads with Blue Winston.

Keep reading this, “Why should you link your client’s Google ads account to the search console?” to know more.

Basic Requirements Before You Begin

Here are some of the basic requirements before you link the client’s Google search account with the Google search console.

• You need to have administrative access to the account which you wish to link with the search console.
• You must have a search console account. If you do not have an account, you can set up an account anytime. All you need to do is set up an account with the help of the search console site.
• The account has to be listed an an owner of the website that is associated with the account on the search console.
• If you are not a listed owner in the search console account, there will be a request sent to the present owner when you try to link the Google ads account to Google’s search console.

Why Should You Link Your Client’s Google Ads Account To The Search Console? 

It is really important to understand your position in the game and places of improvement while running a campaign.

Even though the Google Ads account tries its best but still fails to give you every detail of the data, Search Console comes to the rescue with an extensive data set. This data consists of a lot and benefits you in many ways. Now here we are discussing why should you link your client’s Google ads account to the search console.

1. Paid Vs Organic Keywords

Connecting the Google Ads account to Search Console points you towards accessing the Paid and Organic Report, which shows the comparison of the performance of the keywords. 

These reports give you an idea about the keywords that work well and stop you from spending unnecessary effort on the keywords that do not work.

You will be able to pause or adjust search bids on keywords that perform well with the help of organic search. With this, you can save some extra bucks.

2. Keywords And Queries

Search Console helps you to see additional data queries as well as keywords which will inspire you to create creative words that can perform better in the future. 

You can also acquire recently discovered keywords that will trigger your campaign to have a better and wider audience reach. 

3. Comparison 

Every business owner keeps track of their competitors by comparing growth. Therefore when you link your Google Ads account to the Search Console, there will be a comparison of your campaigns with your competitors.

So, you can smoothly adjust campaigns to outdo your rivals and notice the increase and decrease of your campaign activity. 

You can also start learning a thing or two about Search Console.

Steps For Linking Google Ads To Google Search Console

We are done discussing the benefits of why should you link your client’s Google ads account to the search console? Now, let’s link them. 

1. Access Linked Accounts 

• Go to your Google Ads dashboard.
• Click the Tools button.
• 20 options will appear in a dropdown.
• Go to settings.
• Select linked accounts. 

2. Search Console

• Get to the Search Console option in your linked accounts. 
• Then click details. 

3. Link 

After finishing the second step, there is only one thing to do in the next step, click the link.

4. Website Address 

Do name the same naming convention your site already has for the Search Console account.

If, in case, you are having trouble linking your accounts, then it might be verifying the ownership data of your site. How to do this? Simply click the link that says “claim it at Search Console.” You will be recommended for verification. 

There you go with the steps for linking in “Why should you link your client’s Google ads account to the search console?”

BlueWinston:

BlueWinston is an effective management tool that is easy to use, with reliability and speed.

You can do a lot of things at BlueWinston, such as:

• You can use it whenever you want.
• You will save time and bucks with it.
• You can automate ads.
• You can create keywords.
• You can boost your ROI to 500%, your CTR to 20%, and your conversion rate to 4%.

There are many things you can do with BlueWinston under Why should you link your client’s Google ads account to the search console?

There is no need to do things single-handedly as there are teams for 24/7 support and also the lowest prices on the internet. 

Frequently Ask Questions (FAQ)

Here are some of the questions mentioned that people also look for when they search this topic. 

Link Now And Enjoy The Benefits

Linking a Google ads account with the search console account is not a difficult task to do. However, people mostly overlook it. The additional data you get from this can give valuable insights and reporting in the keywords you will not be available otherwise.

Also, to view the organic and paid report, it is necessary to have both accounts linked. Google also keeps coming up with different reporting features inside the Google Ads interface. There are various forms of data which you can check with this as well. Overall. Overall, Google wants to see you succeed.

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