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From a gossip page To Instagram’s most notoriously known celebrity controversy site, here is the shady story of the Instagram shade room!
This media empire simply started as a small-time gossip account, and now it is one of the well-known Instagram story viewers, which dwells mostly on celebrity gossip.
However, now they are more than rumors for the purpose of entertainment as they have gracefully aged in serving authentic news to their audience.
It has also branched into another social media platforms like Facebook, YouTube, and Twitter. Not to mention, it has one of the strongest presences on Instagram, with a whopping 15 million followers worldwide. So, it became one of the largest social media celebrity news sources.
However, there are still certain speculations that revolve around Instagram shade rooms. And, not to mention a few pressing questions loitering their mind. Therefore, we have collected all the authentic reviews from the internet and will elaborate on them simultaneously with the story.
The Shade Room Meaning, In Instagram?
What happened to the shade room? Before we start elaborating upon anything, let us first understand the meaning of Instagram shade room in detail. Shade Room is an Instagram celebrity news channel that strives to bring you authentic news.
The Shade Room is a major black-owned community, and its owner calls its audience ‘Roommates.’
Shade Room Owner
The shade room owner is Angie Nwandu, who started this platform with literally no capital in her hand. She just had her Angie Nwandu Instagram, from which she simply added another Instagram account.
In an interview, she voiced her situation as a blessing in disguise because it was only through the lack of resources and capital that she was restricted from opening a website like everyone else.
She was almost forced to use social media for this new venture, and it took off like wildfire with the blessing of social media. With nothing to having a multi-million dollar online venture [Angelica Nwandu’s current net worth is $3.4 million.] This makes her story a true epitome of inspiration, hardship, and the power of hustling.
How The Instagram Shade Room Started?
When Shaderoom was launched, it got 10,000 followers in the first two weeks. Although this was a success for the Instagram algorithm, Nwandu still kept working hard towards the venture.
This was simply a risk taken impulsively, as Nwando was always interested in pop culture. But then, with the proper strategies put in, she could grow an empire with this.
The owner of Instagram Shade Room further went ahead, commenting that she doesn’t believe in making it all about the revenue, unlike other big entertainment websites.
Because of this, people become heavily dependent on platforms like Facebook, and once they expand elsewhere, they start losing their readership.
@theshaderoom really does justice to the world of journalism, which means that it is for the benefit of the people and not just for revenue generation.
Some Of The Most Controversial News Of Instagram Shade Room
These are a few of the most controversial news stories about Instagram’s shade room of all time.
Instagram Shade Room Bobby Brown’s Son
This was one of the news stories in the shade room that shocked the public. It was about Bobby Brown’s son passing away.
Instagram Shade Room Tristan
Suppose you haven’t been living under a rock. In that case, you must know about the 2019 major Kardashian-Jenner scandal, where Khloe’s partner and baby daddy were caught in the act of infidelity with none other than Kylie Jenner’s best friend, Jordan Woods.
No wonder this is one of the most controversial news in pop culture history since it shook it with a guaranteed Richter scale of 7.5.
Instagram Shade Room Jeffree Star
Shady Room won the prize of being the first publisher of one of the most unapologetically controversial people in the Pop and makeup world. They jumped to identify this new man as Star’s new boyfriend. This created quite a wave in the entertainment industry.
Current Status Of Instagram Shade Room
Other than the news, people had another bewilderment coming their way when they were suddenly unable to find the page on Instagram one day. It turned out Angie revamped the design and renamed it ‘Instagram’s TMZ,’ and it is running full-fledged again.
So, debunking everyone’s fear, the Instagram shade room is still there. It has just renamed itself. The employee count is seven from every sector, and the current revenue generated is $519,337.
However, how much does Instagram Shade Room charge for advertising? The average CPC for interest is $0.7, and the average CPM is $14.21.
The Shade Room Problems
Gossip sites and news outlets have always created controversies. Some of the sites have made a place for them. However, others have posted wrong information without thinking twice.
Social media news sites are also the same, and people consider The Shade Room to be like those sites as well. This page posts multiple times daily and mainly focuses on the Black community. It has gathered 29 million followers within a span of nine years.
Black people find this community safe for them, and mainly because it is Black-owned. However, numerous people criticize it because of right-wing peddling. The Shade Room has a history of spreading misinformation and posting about right-wing topics.
They have also posted anti-LGBTQ+ comments from followers. Back in 2019, they reposted a comment from Masika Kalysha saying, “This is for the fools that thinks it’s ‘progressive’ when Disney has a gay couple kissing next to Nemo…NO.”
Other people backed her in the comment section, and all of this basically promoted an anti-LGBTQ+ mindset. They promoted the idea that being “gay” is something unnatural. This is where this site got hit.
Gossip sites get backlashes, and that is extremely natural. However, what sets this site apart is that it is supposed to be a safe space for the Black community. They failed there as well. The day they post something good about a Black philanthropist or a doctor, the same day they will post something criticizing about a Black gay man.
T.D. Jakes Own “The Share Room:” Really?
T.D. Jakes was connected to “The Shade Rom.’ It was said that he owned the gossip page. The first claim was made in January 2023 by a YouTuber. The YouTuber analyzed the association between “The Potter’s House” and The Shade Room, IG.
The theory was confirmed when the page posed about Doja Cat, one of the top Instagram celebrities. It posted pictures of her in an all-red outfit. However, they deleted it afterward.
TD denied everything when he was interviewed in March 2023 with Rashad Milligan. He mentioned, “No. I do not own it. I do not have stock in it. I do not have shares in it. I didn’t know that even existed until I heard it.”
He added, “Like most rumors, the person that they’re talking about discovers the information when they read it. So I do not own The Shade Room. I am a proud investor in a lot of businesses, a lot of companies and The Shade Room is not one of them. It’s a very profitable business, but I don’t own it.”
Recent Updates
Instagram shade room has received a few negative comments because of its heavy gossiping. However, it is quite understandable for a pop culture news page since other channels mostly filter stories of our favorite celebrities.
It is authenticity that mainly threatens people. However, there are better reviews over the internet that swear on the platform’s credibility. Over a decade, its founder, Angiw Nwandu, has managed to convert the Instagram tabloid into a media company.
It is no longer just a gossip page or a news aggregator; the Shade Room has transformed itself into an information center for Black culture. She mentioned, “It is a reflection of it and voice for it. We’re known as a megaphone.”
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