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Subhasree Nag, 13 hours ago
Picture this: the wind rushing through your hair, the rumble of an engine beneath you, and a breathtaking landscape unfurling around you.
If you’re an ATV enthusiast—or just someone who’s looking to inject some adrenaline into their weekend—Ontario should be firmly on your radar. But how will you reach out to your customers? Or how will they know about your ATV tour business?
One of the easiest ways is through social media marketing. So, try out these methods if you want to bring more people to your business, as ATVing in Ontario is one of those activities that should be on your bucket list.
Ontario’s ATV Tour Scene
Ontario is a province that seems designed for adventure.
With its diverse landscapes ranging from dense forests to rugged trails and serene lakes, it’s no wonder it has become a haven for ATV enthusiasts.
This guide will cover everything from must-visit trails to essential safety tips, ensuring your Ontario ATVing escapade is as exhilarating as it is safe.
Promote Your Adventure Business Through Social Media: Why?
Promoting a business on social media has its perks. If you are running a business in the adventure market, then you should take your business to social media to reach out to more people.
This way, your business will grow, and you will get more bookings for these adventure sports. And the added advantage of running an outdoor adventure sports business is that there is no shortage of content.
Social media users would want to know what your business is providing. With the help of photos and videos, even if they cannot take part in those activities, they would be able to live vicariously through you.
Advantages Of Marketing ATVing Tours Through Social Media
Take advantage of the social media platforms and connect with the potential customers. This means that you have to publish content that your customers wish to see.
Look at what kind of content they are drawn to and where they engage most, and you will benefit from marketing on social media.
Here are some of the advantages mentioned.
Adventure Travel Is Mostly Visual
ATV tours or any other kind of adventure sports mainly attract people visually. Adventure sports find it easy to create user-generated content along with higher engagement.
Social media platforms like Facebook, Snapchat, Instagram, TikTok, and Pinterest help in sharing amazing videos and pictures, and guests share their experience and their pictures as well.
Guests Take Pictures While Taking Part In ATV Tours
This is a good way to get content without creating it. You can just share their photos and their stories on your profile. Being a visual brand helps you promote your brand to people more.
You not only get some awesome pictures of those ATV adventures, hiking, and paragliding, but you can ask for their permission to post that content on your profile or simply ask them to tag you on the post, and you can repost those.
People Want To See Visual Content Before Taking Part
When a guest sees what you are offering, they believe it. They also experience it vicariously through your content. When someone finds their friend taking an ATV tour through the landscapes of Ontario, they will be thrilled and will likely book a tour for themselves concerning their friends.
Adventure videos and pictures create the ultimate FOMO these days. When we see someone enjoying their travels and doing some adventure activities, we feel like doing it as well.
Social Media Influences People
According to the 2018 Expedia Gen Z report, 77% of Millennials and 84% of Gen Z are influenced by social media while making decisions about travel destinations and what activities they will take part in.
Moreover, 32% of Millennials and 34% of Gen Z wish to explore the outdoors and participate in adventure activities. Also, the 2021 TripAdvisor report on “5 Traveler Trends To Watch Out For,” says, “The popularity of nature and outdoor activity-filled trips…will likely remain high on the agenda for many travelers too, as consumers seek peace and relaxation away from the crowd.”
Better Customer Service And Experience
Social media marketing for ATV tours or any other adventure sports, in general, offers better customer service and experience. Some of the guests will end up following your profile on social media when you regularly post content.
Your guests will be able to connect with you even before the trip and after the trip as well. They will stay updated when you introduce other kinds of activities, and you can encourage them to book other activities as well.
Moreover, when you repost your user’s content, it helps develop brand loyalty. No matter who you are, when you repost someone’s photo or videos, they feel special. Another advantage of social media is that you get to engage more with your customers, and you can turn potential customers into loyal ones.
This way, you can check if they have any questions regarding the activities and help them solve them. According to a survey of Sprout Social, “90% of people surveyed have used social in some way to communicate directly with a brand.
What’s more, social surpasses phone and email as the first place most people turn when they have a problem or issue with a product or service.”
It Helps In Getting More Bookings
Social media marketing gets you more traffic to the adventure website. When your previous customers or potential customers see a recent post of a person taking an epic ATV tour, they will want to experience it as well.
This is going to bring customers to your website, and they will want to learn about the activities that your website offers. You can use platforms like Facebook to include links with your posts. There are numerous ways you can use social media to bring you more customers.
Wrapping Up!
When discussing about social media and adventure sports, remember that marketing through social media is also cost-effective. You can post content for free, and it is one of the best ways to grow your business.
Also, you get to reach out to millions of people with just a click without having to spend a penny. You also have more control over what you want your audience to focus on and reach out to your target audience better.
If you are looking for the best ATV tour destinations, then Ontario is a top destination for that. It offers diverse trails, stunning scenery, and a welcoming community.
Whether you’re looking for a solo adventure or a group outing, Ontario’s trails provide the perfect setting for an unforgettable experience. And remember, safety first!
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Subhasree Nag
A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.
