Operating a business in an online environment means both your website and social platforms are vital channels to market and should be providing relevant, engaging content to your customers. With over 80% of the Australian population using social media, having a consistent and connected experience is important for your business’s Social Presence and to help reach its selling potential.
If you are unsure of exactly how to balance your social presence and website traffic, engaging the services of a social media company or a Melbourne web design agency could be the key to unlocking your online potential.
However, some simple steps have been outlined below that can help make a quick impact on both these important channels to market. The key step in all this is a multi-pronged approach to the integration of your social media and website to ensure consistent and simultaneous growth for both channels.
The current estimated usage of social media is 4.85 billion users worldwide, and by 2027, the volume is expected to hit 5.85 billion worldwide. The era of Facebook domination is well behind us, but the rise of many other social media platforms leaves the average business owner with a plethora of channels to populate.
Social media integration is the process of utilizing social media channels such as Facebook, Instagram, TikTok, or LinkedIn as extensions of your marketing campaign.
A good marketing campaign with successful social media integration will:
By covering the above, you can be sure to nail two birds with one stone and simultaneously build both your website traffic and your social media presence.
The current number of internet users worldwide is sitting at 5.18 billion. While social media is working hard to promote both followers and send traffic to the website, the website itself can return the favor with its own cross-platform promotion by:
All this while, we have talked about the different ways in which social presence benefits our business. But how to build a massive digital presence and maximize organic reach? Here are 5 key steps:
Businesses- whether online or offline, are always competitive. In the blink of a moment, your competitor can surpass your reputation. Hence, one of the primary steps to boost your digital presence is to check what makes your competitors popular and implement the same strategies.
Imagine your business getting relocated, but your clients are not aware of it. You are most likely to lose tons of customers if you fail to keep your profiles updated. From Facebook to Instagram, make sure all your social media handles are updated with recent information.
As the name implies, “evergreen” content is those that do not lose traction at any point in time. A typical social media post, especially on Facebook or Twitter, has a widely varied lifespan.
It might happen that a strategy that works for your competitor might not work for you. Even though you belong to the same niches, every business has its own foundation and target customers. That’s why it is important to not follow the herd and try strategies that work best for you.
One of the biggest misconceptions about building a staunch online presence is that you must post when everybody is online. In a hurricane of posts, your content is most likely to get lost. Hence, it is ideal to share your posts on slow hours like 1 pm to 3 pm or 2 pm to 6 pm.
Creating an integrated social presence is an excellent way to ensure brand consistency and help drive awareness of your business. Ensuring you initiate campaigns with multiple objectives, like increasing social media engagement and followers and driving website traffic, can help ensure you manage your time.
It also helps to balance both facets of your business in an efficient and effective manner. Work smarter, not harder!
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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.
