Are you an Instagram-holic? Love being on Gram and posting reels? Then, you have landed on the right page. You must have noticed now and then that the reels you have created are not getting the reach you thought they would.
Creating engaging reels takes a lot of effort, so you must take the other aspects seriously as well to get the maximum reach. The key is to post the reel when most of your audience is active.
Instagram’s algorithm works in favor of those reels that have been published recently, so timing is important. When you post a reel when the users are most active, it appears on their feed, and the chance of getting engagement from the users is higher.
It must sound complicated, but we promise you it is not. We will talk about the best time to post reels on Instagram and how you can figure it out. This will help you reach your audience and boost the brand’s reach even more.
Instagram has come a long way from when it used to be photo-only. They have almost 2 billion active monthly users, and the platform shares photos, reels, and videos, as well as live streams.
As per research, the best time to post reels on Instagram is from 9 AM to 2 PM, and this goes from Monday to Thursday. Almost 50,000 Instagram accounts from various locations and industries use this time for posting reels.
Facebook used to be the most used platform worldwide for marketing, with Instagram coming in second place. After Instagram tied the knot with Facebook for social media it provides the highest ROI at 29%.
However, there is a competition between TikTok and Instagram for short-form content, reels are known to generate more likes and saves than static posts. In general, the best time to post on a weekday is between 10 a.m. and 2 p.m.Tuesdays and Wednesdays are the best days to post, and on these days, the time extends till 4 p.m.
The algorithm Instagram uses is unpredictable. To be successful in this platform, you need to have a balance of posting high-quality content continuously, which will entertain and engage with the audience. It might seem like a lot now, but you must have a good Instagram marketing strategy.
It is best to post On Mondays from 11 a.m. to 2 p.m. People mostly engage in Instagram from 9 a.m. to 4 p.m. The optimal time is between the lunch hours when people engage most.
Tuesdays probably have a double engagement than Mondays. The best time to post on a Tuesday is from 10 a.m. to 4 p.m.
Wednesdays see the highest engagement than any other day of the week. The engagement times are moderately higher than Tuesdays or Thursdays. The best time is from 9 a.m. to 4 p.m. The best day to post reels on Instagram is Wednesday.
The best time to post on Thursdays is from 9 a.m. to 1 p.m. and then again at 2 p.m. Around 1 p.m., the engagement slightly drops. So, it is best to wait for an hour and post back when engagement is high.
By the end of the weekend, the peak engagement hour falls. However, a major part of the workday gets most of the engagement. Even after that, the best time to post reel on a Friday is at 11 a.m. However, you can witness engagement before and after the peak hour as well on a Friday.
Engagement is lower on Saturdays and Sundays than during the week. This is not just about Instagram specifically; it is the same across social media. There is low to moderate engagement on Instagram on Saturday. The best time to post is from 9 a.m. to noon.
Sundays receive the least engagement throughout the day and across all social media platforms. The best window to post reels on Instagram on a Sunday is 10 a.m. to noon.
To determine the best time to post reels on Instagram, how to get more likes on Instagram or the most engagement from your audience, you must look into several factors that are known to affect the timing. Here are those factors mentioned for your better understanding.
As a marketer, it is natural that you want to know when to post reels on Instagram or the best time to post reels on Instagram to get the best engagement from your target audience. The more engagement your post receives, the better it performs.
When the algorithm figures out that people are engaging with your content, it considers your content as good. There is no alternative to good content. It gets you more followers on Instagram.
The more people view your post, the better opportunity you have for further interactions. This process keeps repeating, and finally, the post goes viral. If you want more engagement, then you must investigate the creative part of the content along with the timing.
After you have figured out when your audience engages most when they are active online, it is time that you think about expanding that audience. You can start by looking at the bigger part of your industry and into your competitor’s data.
The industry impacts the availability of your audience as well as the best time to post reels on Instagram. For instance, if you target doctors and nurses, you will notice a lot of audience late at night or early in the morning.
You have to figure out which industry you are targeting, and that also helps determine which time is more suitable for posting.
Location is no doubt an important fact when you are looking for the best time to post reels on Instagram. The data provided in this article is mainly in PST or Pacific Standard Time. However, if you are operating your business in IST (Indian Standard Time) or EST (Eastern Standard Time), you must convert time to those time zones.
Moreover, if you are targeting audiences from different time zones, then you can try posting once in the morning for your audience in North America and in the evening for the audience overseas. This is going to help you reach out to your global audience better.
But do not follow anything blindly. Check your previous posts, find out when your audience is most active, and then see when your audience engages most.
Algorithm change is the leading cause of trouble for any social media manager. One day, your post can rank well, and the next, it could become invisible. It is understandable. However, you must keep up with the algorithm to figure out the best time for posting.
The algorithm does not just show posts in order of when they are shared; it prioritizes content it thinks is more interesting.
Geographical events can impact the engagement rate, and when you are flying, you need to plan some alternatives to revamp the posting time.
For instance, if the area you are targeting gets affected by an earthquake and there is a power cut, your audience will not be able to engage with your post. So, you must plan something accordingly.
You might also notice that in times of a social media crisis, it could be related to anything, your brand, or the industry as a whole; it affects when your audience is viewing your posts. School schedules, holidays, and political events also influence people and their reactions online.
If you are looking for a suitable time to post your reels on Instagram, then the best way to figure that out is by analyzing your past posts. Look when your post got the greatest number of views, significant number of likes and several comments. Try posting at similar times to get the most engagement from your viewers.
Or you can figure out the best time for you to post depending on your target audience as well. If you are targeting people from the corporate world, the time would be different to the time when you target college students. So, make the deductions accordingly.
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A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.
