Influence Signs: 5 Reasons Your Business Needs to Use Signage

Can’t remember where I’ve read this – “a business with no sign is a sign of no business.” But, sign signage is indeed a must for your business. The top three major business signage benefits include – better brand awareness, improved customer experience, and better sales.

Many types of signs could be used for your business, such as wall, window, sidewalk, floor signs, and more. Good signage gives your customers and potential customers important communication signals, raises brand awareness, and can even help you make a sale.

Bear in mind that a customer won’t just remember your logo when they see a sign; they’ll remember the whole experience. This is why the development process, right from planning the signage to installation must be done carefully. You can check out Influence Signs to learn more about this development process. These five reasons will convince you that your business needs to use signage. 

Communicate what You Want People to See and Know

Customers can experience cognitive overload when they are flooded with too much information. This is usually the case with signs that have too much text and/or images. 

Your customers’ working memory can’t handle the overload” of information they’re getting when this happens. 

Customers can only remember so much at once. Giving them oversaturated information at once can negatively affect their opinion of your brand. Also, it can negatively impact their ability to make decisions. As a business owner, this is something you don’t want. 

Therefore, making sure there is clear communication through signs is a great way to get rid of that brain overload barrier. It is also necessary to get people to patronize your business more. Good signage has little information, making it the perfect communication tool.

Directional signs and safety standards signs are two common ways that signs are used to communicate. Here’s how to implement business signage benefits through different types of signage –

Directional signs are meant to lead people to certain areas. This includes bathrooms, parking, cashier, customer service, main office, certain offices in buildings with more than one tenant, and so on.

Safety standard signages are meant to warn you about dangers and areas where extra care is needed. They show where safety equipment like fire extinguishers, first aid kits, and AEDs can be found. These signs show exit routes and/or doors.

Communicates the Character and Identity of Your Brand

So, let’s say your business uses a fun font like papyrus. If you’re a doctor’s office, your office will look more like a card shop from the outside than like a doctor’s office. It’s important to be consistent with your branding, and even more important to do this throughout your space.

More than 70 percent of people will go into a store they have never been to before based on how well the signs are done. Moreover, over 50 percent of people from a study said they would not go into the store if the signs weren’t attractive. Cognitive overload can play a role here. What does this mean for companies? 

Even though signage is crucial, it might be even more important to ensure it fits your brand’s goal. You can read this article to learn how to set brand goals. Your interior signs also add to the branded experience. This, in turn, gives you more chances to make a sale and show that you are the best in your field.

How can you make sure that your signs show who your brand is and what it stands for? Working with a graphic designer and following your band’s guidelines is very important. Generic logos are bad for brands. 

To geta hundred percent of business signage benefits, pay attention to the font size; bigger is usually better. Consider colors; look at how Coke, Home Depot, Apple, and other brands use colors. Use contrasts properly; more contrast is usually better.

Enhances Brand Awareness

Like brand identity and character, you want your signage to quickly tell people what your brand is all about. This means that everyone who sees it needs to have a great first opinion of it. Also, making sure that your interior signs are properly branded will increase the number of times someone sees your logo. This, in turn, will keep your brand at the top of the customer’s mind.Using the first two tips as inspiration, think of the best ways to show off your brand through signage. Use the right graphics, colors, and fonts to make you stand out from competitors at different points in the customer journey. It will help you close the deal with your customers without being too pushy. Remember that even small changes can make a big difference when it comes to good signage.

Reaches Your Intended Audience

To make the most of business signage benefits, your signages need to look, feel, and say things that appeal to the people you want to buy from you. You need to design the signpost in a way that it stands out from other noise competing for your target audience’s attention. The message you convey must also be the right one your audience seeks at that moment. 

Clear signage can make an impact on your business needs. Several forms of marketing, like the commercials that come on during your favorite TV show, force the customer to do something. Signage, on the other hand, helps the customer. It gives the customer what they want and lets them take charge of their experience with your help if you do it right. 

So, signs can and probably will turn people who might buy something into people who do. It’s not pushy, and you almost always reach the right people. This is an advantage because achieving this isn’t always possible with other types of marketing.

Strategy That Saves Money

PPI (Pay-per-impression ) advertising costs much more than traditional forms of advertising. With PPI, you pay for every ad in an email, on social media, or in other media like TV, radio, print, etc. In contrast, signage only costs a one-time fee and can last for a very long time. This makes it a smart and profitable use of your company’s money. 

Conclusion

Signage is an important part of communicating and recognizing a brand. It stops cognitive overload, which makes ideas clear and powerful. Well-designed signs show off your brand and bring in people.

Hopefully, this article was helpful. Let us know how you’ll incorporate the benefits of having signage for your business. Reach out to the  comment section below.

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