How to Promote Your Business Website: A Guide for UK Small Businesses

While UK businesses once went without the internet, having a website is now essential to business success. 

The website allows the company to communicate its purpose and showcase its products and services. This can be easy to get up and running, but the real difficulty is attracting relevant audiences.

A business should use different strategies to promote its website, which will improve online engagement. 

With a well-promoted website, you will experience increased traffic that could result in higher sales. This post has outlined the three best methods to promote your business site.

What Are Some Organic Website Marketing Strategies That You Can Use?

If you want to ensure that your website reaches the right person, the easiest way to do so is to promote the site heavily and, at the same time, get your page to rank on Google to increase traffic. 

On-Page SEO to Improve Website Visibility

One of the first aspects to improve when promoting your business website is its ranking on search engines. The best way to do this is through search engine optimization (SEO). 

There are numerous factors to consider when using SEO to promote the site, including building backlinks, completing keyword research, implementing local SEO tactics, and improving on-page optimization.

Additionally, for local SEO, you should begin by claiming and verifying your Google Business Profile, which was previously known as Google My Business. This includes filling out details like business name, address, phone number, working hours, offered services, etc. 

• Make sure you use header hierarchy – Use H1 as the article’s main heading and use H2, H3, and so on in a cascading order. 
• Meta title and description – For proper on-page SEO, use proper meta tags and descriptions for your articles so that someone can see them on the SERP. The number of characters should be 60 for the title and 160 for the description section. 
• Alt text – With proper alt text, the website aids visually impaired people in knowing if there are any images. They are important for SEO purposes as well. 
• URL – You must put limited words on the URL, but that should also include the target keyword. 

Content Marketing

Although your website will likely focus on your business’s products and/or services, it should also offer articles, podcasts, videos, etc. 

This type of content should create to attract, engage, and retain your target audience. It must be highly viewed as an authoritative source in your sector to achieve results.

For most businesses, blog posts are a good way to provide valuable insights and address common questions in the industry. It has been found that 56% of marketers say blogging is an effective tactic. 

If you do create a blog section, posts should be published regularly. You could focus on previously researched keywords when creating content, too. This will also benefit the site’s SEO.

Using a combination of strategies is the best way to promote your business’ website. By implementing SEO, paid advertising, and content marketing, your online presence will likely expand, and you will be more likely to achieve your online business aims.

Technical SEO 

Along with On-page SEO, it is important to optimize technical SEO simultaneously. So that Google and other search engines can crawl through your website and index page. Here are a few technical basics that you need to look into. 

• Page Speed – To increase the visibility of your website, your website’s page speed must be fast and have swift loading to compete with your competitors. To check the page speed of your website, go to Google PageSpeed and test your page speed; the tool is free for you to use.
• Mobile-first design – The popularity of mobile-first websites is rising rapidly. So, proper optimization of your website is a must.
• Use schema makeup – With the help of schema markup, it is ensured that search engines properly understand your site’s structured data. Optimizing the structured data enables Google to understand your website. 
• Core Web Vitals – If you are using Google Search Console, it can assess different aspects of your website, along with Core Web Vitals and all that it concerns. A Core Web Vitals report shows the updated URL performance status. The report will show any of these three metrics: Large contentful paint (LCP), First input delay (FID), and Cumulative Layout Shift (CLS). 

What Are Some Paid Website Marketing Strategies That You Can Use? 

It has been seen that dispensing solely online organic website marketing methods doesn’t always work; paid marketing is important. 

Among most paid marketing strategies, paid advertising works the best and is used by most marketers. 

Check out how paid advertising is great for targeting the right audiences by basing it on psychographics and demographics. 

Paid Advertising

Once you have completed the initial stages of SEO – and you will need to continue to work on this, as it is continuously evolving – you should look into advertising. 

Although there are ways to obtain free adverts, paid advertising will often result in quicker results by putting your website in front of a larger and sometimes more targeted audience.

There are multiple options for paid advertising, such as displaying banner ads on relevant websites, running Google Ads, and utilizing social media platforms like Facebook Ads. 

It is possible to narrow down adverts on Facebook by gender, interests, and location. This can be a useful platform, with 92% of UK social media users joining Facebook in 2024.

Thankfully, you can seek assistance from a Facebook ad management agency. This type of agency will identify and target a particular demographic relevant to your business. 

Ads optimizing through testing and advanced technology ensures your business stays ahead of the competition and remains in the top spot.

Making Your Website Stand Out!

Well, there you go. Regarding website marketing strategies, there are many different strategies for making your website stand out. 

So, with time, many more might work if one strategy is not working for your website. But if you are new to this industry, try these website marketing strategies initially to see if they work for you.

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