Video content strategies are a go-to solution for companies looking to attract their audience quickly. Every professional would love to afford a great ad that will memorably show their services. But at what cost?
While top-tier companies allocate a hefty budget to their marketing teams, smaller companies and startups may wonder if they would ever meet this budget, considering everything they need to get their company off the ground.
Let’s get a more nuanced answer and find out how affordable (or not), investing in corporate video production is!
It refers to video creation by businesses for both internal and external purposes. Video content produced by an established corporation falls under the canopy of ‘corporate video production.’
Generally, an in-house videographer or video agencies produce these videos. But it’s not as easy as it sounds; many professionals come together to produce one successful video. Also, there are a lot of costs involved.
A corporate video will only come together successfully when diverse professionals work together. They include:
This is a professional who will create your video concept by first understanding the vision and message and then creating a script. You can’t break down this cost alone as it’s often included in the overall video production budget.
This is because the concept creators will bring other professionals on board, and this is where the cost breakdown will start!
There are corporate videos that are easy to make. They only involve a videographer shooting a talking head, while others are more complex, depending on the project. A professional videographer costs anywhere between $50 to $100 per hour.
A video editor is a vital part of your corporate video production project. In essence, they determine what your video will look like. Think of them like a makeup artist; the more experienced they are, the more beautiful the end product will be.
They cost anywhere from $45 to $200 per hour, depending on their experience.
When making training or onboarding videos, you’ll need a voice or narration to guide users This is where a voice-over expert or narrator comes in!
They charge a minimum of $200 to $2500 a minute according to their skills and years of experience.
The equipment needed may vary from one video to another. You may need a drone, motion rig, or lighting when shooting in the evenings.
While a video production agency will handle this for you, they may still need to outsource what they don’t have, knocking up the price a little bit. Expect to pay $25 to $100 per hour or more.
Apart from the four aforementioned cost factors to consider, you’ll still have to think about overhead costs. These come in the form of coaching talent, graphics, licensing, location costs, stage time, and so much more.
It’s always best to set aside extra for miscellaneous costs so the budget bus doesn’t find you on the wrong side of town.
When you consider all these costs, a corporate video production company could cost between $5000 to $1000, depending on project type and complexity.
Commercials are often cheaper than giant corporation videos, which could even soar to $100,000. So, there isn’t a specific answer to whether video production is affordable. The price is relative and reflective of what you want to achieve.
A professional specializing in video production for businesses is called a corporate videographer. They are responsible for capturing footage, mixing all the tapes together, cutting out irrelevant ones, and making a final file. Here are a few relevant qualities that every corporate videographer should have:
Not all corporate videographers but all video and photographers should have creativity in them. Producing videos is an art, and the artist should have a creative eye to shoot footage that appeals to the audience. A creative video producer must be able to craft fascinating content.
Although the video director is responsible for determining the perfect subjects and angles for the video, the videographer must excel in other responsibilities, too. They should have an in-depth idea about amazing shots that could bring the director’s imagination into reality.
Videography is not a lesson you learn in school; it comes from practice. Apart from getting a qualified certificate or degree in videography, you should also have a track record or portfolio of producing videos. Make sure to create a diversified portfolio that can portray your work well.
Make sure to check their camera techniques and angles to capture rare and unique moments. In this way, you will get the confidence to invest all your time, energy, money, and potential in these services.
The video producer must have all the creativity needed for your project. But they should also have the right sense of professionalism. The corporate videography industry is full of unscrupulous people who flaunt themselves as professionals.
However, their sole purpose is just to make quick bucks, and they don’t pay attention to quality. It is important to learn the difference between acquiring real value for money and becoming cheap. Compromising the video quality just to save a few bucks is not an ideal option.
Last but not least, your videographer must learn how to internalize the video concept quickly. They can efficiently incorporate this into their practice and become better in their profession. There’s a learning curve that comes with the job role of corporate videography.
They must work closely with other members of the team to get the job done. It is crucial to choose a corporate videographer who wants to learn about your project and come up with new ideas for your brand.
So, that’s all about corporate video production. It is not too tough; just a bit of attention and the right set of members will make the job much easier. And that marks the end of this comprehensive guide.
If this article helped you gain the necessary insights, make sure to comment below and share your thoughts. Until then, keep reading, keep growing.
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Arnab Das is a passionate blogger who loves to write on different niches like technologies, dating, finance, fashion, travel, and much more.
