Curated content is a big part of social media marketing. Whether you’re marketing the most popular exchanges to buy Dogecoin, a bakery-themed influencer, or even your own business, you might find the use of curated content a great advantage.
It can create collaborations, fill gaps in your social media calendar and establish a theme in your content with little effort.
But there is a right way and a wrong way of doing things when it comes to curated content. The concept relies on you using someone else’s work, therefore it’s important that you get it right.
Take a look at our guide to using curated content on your social media marketing campaign.
To put it simply, curated content is content that you can use that you didn’t make yourself. It’s content that isn’t yours that you are using in your social media marketing campaign.
Unlike your own content, it is usually a product of collaboration, which means you can gain the benefit of working with another creator.
You don’t have to put the work into creating an original piece of content, you can share and trade-off with audiences, and your collaborator can share some of your content, spreading your marketing even further.
Plus, it allows you to share what you think is relevant information to your audience, as well as give a shout-out to another creator.
This content is often an original created by another influencer. Things like memes where the general consensus is that it belongs to the people are useful, but it can get murky.
Art is so subjective, and therefore so is content, and therefore so is a meme, that someone might demand credit when you thought you were safe.
So, that’s where the careful nature of using curated content starts. If you’re thinking about using curated content, you might want to look at our tips to make things easier.
Blogging is a time-consuming process. You might share your content on social media, however, eventually, you will run out of content. This is when you need to create social media content.
However, it is not as easy as it seems. If you randomly search for a topic on a search engine, get the link, and share it on social media, it is not going to work. There is a process for creating curated content and it is mentioned below.
If you are planning to curate content, you have to do it right! It is important to understand the significance of content especially when it comes to using information that is important and also necessary. Let’s go through the tips which you can implement!
As with any marketing campaign, you have a message and you are consistently driving that message home, which means you have to keep even your curated content on point.
If another creator has a point that is relevant to your industry, you are free to use it, with the creator’s permission, but don’t ask to use irrelevant information because you want to network. Be selective with your choices.
Your audience follows you for a reason and they are wanting more of what they came here for. If you go off-brand, they’ll start to wonder why they are following you.
Content is very fluid. You’re probably already familiar with re-using your own original content on multiple social platforms, but you can take this a step further with curated content.
Sure, you can adapt the content to fit another platform, like taking a clip from a long-form video and posting it on a short-form video platform or using a screenshot as a photo, but you can also adapt curated content that wasn’t particularly aiming for your industry or point and adapt it to fit your marketing campaign.
For example, if your collaborator were to showcase the merits of their cruelty-free products for the animals and the planet, and you are selling cruelty-free products, you can ask to use their content to make the same point.
One of the biggest problems in managing social media is those pesky little days where you have no content.
Curated content is a great way to fill that hole without too much work. No scrambling around trying to take a photo and hoping that it’s relevant, instead, reach out to someone for a collab and earn some new viewers in the process.
However, it’s important that you don’t get into the habit of relying on curated content to fill any day of the content calendar.
The best recipe for social media success is to aim for a healthy mix of original and curated content so that you make sure you are leaving your own fingerprint on your social media accounts.
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When choosing what content to use, keep in mind that you are looking to evoke a feeling. Take the Mad Men concept of evoking a lifestyle or a feeling and keep it in mind when choosing content.
However, the Mad Men’s approach of “happy wife, happy life” wouldn’t fly in the age of TikTok, which can give you more of any given feeling you desire.
You can tap into self-confidence with beauty and fitness positivity, righteousness with activism, or sheer laughter with good humor.
Credit is a big problem today, and it’s your users that are paying attention. They know when they’ve seen something somewhere else and will point it out. They will want justice for the original creator and inform them.
It’s important that you credit your collaborators. Not only is it just fair, since you are using their work and getting new views from it without offering them the same opportunity, but your users are not about to forgive you if you don’t. Big influencers like James Charles have been called out for it in the past.
Content curation is an integral part of content marketing strategy for businesses that lack the resources to make their content. Here are some of the benefits of content curation mentioned.
Audiences will always expect regular updates from the brand. It is only possible through content on social media. Content curation allows you to connect with the audience through informational and relevant content that will align with their interests.
All brands can’t create content on their own. This is where content curation helps. This saves a lot of money and time and reduces the need to hire more marketers to create content for their company blog and social media.
Not all influencers and brands are using their content to make their place in social media. They have gained knowledge and made their influence and mixed things up.
You can create and share a piece of original content and share and comment on another relevant piece from others. This builds authority and shows you as an expert on the matter.
The audience will always search for relevant content. Social media serves as an important sales tool. It is not always necessary to sell to your audience. Instead, you can get them a resource that will help them learn about a particular topic.
Moreover, when you share curated content, you establish your position as a thought leader in the industry. Even if it is not your original content, you can add a little bite to it share your opinion, and turn it into a complete article.
There is a great opportunity to improve your SERP rankings with content curation if you do things right. Never duplicate content or Google might penalize you for content theft.
Google can differentiate the content that you have copy pasted and in content that you have curated and presented. Duplicating content can make you lose your rank. However, quoting a part of the content to create something engaging can improve your rankings.
Content curation has a way of building relationships. It lets you network. This is an amazing PR tool, and lets you share the article with some personal snippets and you can tag them in the post as well.
After you are done with the post and sharing, you can reach out to the publication and let them know of the content that you shared. It will help you build relationships with others who niche match with yours.
There are a few things that would benefit you if you keep those in mind when you are sharing curated content. Here are those mentioned.
When you are crediting your source it shows that you are not making things up. Moreover, crediting the author gives you the chance to get in touch with the author and share the curated content. It gives credibility and authority to the brand.
There is a chance that your audience will get bored if you keep on sharing content from one particular source. So, keep a few sources in hand to keep the audience engaged. Mix it up, and keep things engaging.
Have a list of your regular sources and try to find new sources to incorporate their content while curating content.
Like I mentioned before, never just share the post or retweet it over social media platforms. That way, you will miss out on chances to share your own opinion and connect with your audience personally.
Always add your touch, or something personal in those posts, to make it your own. This will keep the audience engaged and you will also have a claim on the post.
Curated content enhances audience engagement and saves you money and time during the whole process. Here you do not just have to rely on your content and create other sources with informative content, infographics, and articles with your audience.
However, you should not just rely on curated content. It is of great help, but giving a touch of your own is also important. Content curation can help improve the online presence if the brand as well.
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A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.
Nabamita Sinha, 5 hours ago
