SMS Marketing refers to the process of reaching your customers through Short Messaging Services or Text Messages. Almost all brands, both big and small rely on this to continue conversations, with their consumers.
You might be wondering that SMS Marketing entails collecting data, i.e. having access to the phone numbers of existing and potential customers. However, the process is far easy than you would have ever imagined. Every business maintains records of its consumers. Restaurant businesses frequently fill out Feedback Forms from their consumers.
You can depend on this to collect hundreds if not thousands of phone numbers of your customers. You can also contact third-party vendors who maintain databases of people living in a geographical territory.
Businesses can look to generate revenues, profits, and repeat consumers if they follow the right SMS Marketing strategies. Even though SMS Marketing has been around for a long time, it continues to be one of the most sought-after ways to market your brand.
Excellent cafes, pubs, bars, and restaurants should have not only an extensive list of dishes but also a pleasant atmosphere, which attracts many regular guests. Still, in a highly competitive industry, none can work without a strong marketing strategy and a well-set customer relations system.
SMS marketing can help to maintain a healthy relationship with the guests, helping them return to the cafe in the future.
To support SMS marketing, a restaurant business, for example, might benefit from integrating an SMPP Gateway API to send mass SMS globally over a phone number database. Sending mass SMS is the purpose of this integration.
Let’s consider an example where you are the administrator of the cafe, which exists for a long time. Soft sofas, dim lights, and soft music make your cafe very cozy and comfortable for visitors.
Different types of guests visit your cafe – starting with the romantic-minded students to prosperous couples and families. Your menu offers a broad range of food and beverages: European, Oriental and Russian cuisine, alcoholic drinks from different locations, including delicious cocktails.
However, it is not enough, and you want to increase your visitor’s number and grow sales. Here is an excellent option for you to apply bulk SMS marketing. Remember, you have the phone numbers of your customers who called to book a table – collect these numbers for bulk SMS.
Prepare an SMS campaign on some occasions – for example, on the New Year’s holidays or Spring coming. Send out an invitation in text messages to the list of our guests through the SMS Service. The result will please you; you will not have a single empty table on New Year’s Eve.
For the uninitiated, SMS Marketing has many advantages. In the short term, it can help you shore up new customers and bring back old customers to your restaurant. This is helpful in driving up sales, revenues, and profits for your business.
Over a longer period, SMS Marketing can help you develop customer loyalty. In this day and age of ever-increasing competition, you want to build a loyal customer base. Consumers are spoiled for choice when it comes to the food industry. They do not have plenty of options to dine out, but can also order food at their homes.
Physical restaurant brands can learn a thing or two from aggregators and home delivery websites in terms of using technology. These websites use SMS and Email Marketing to communicate discounts, freebies, 1+1 offers, new launches, and a host of other communications.
We have taken the liberty to create some of the best advantages of using such a service for your restaurant business-
In the previous sections, we have discussed the benefits and importance of SMS Marketing. In this section, we are going to look at how any business, especially the restaurant industry can execute and implement this strategy.
We have tried to come up with different forms of communication, in which every restaurant can communicate with their consumers.
Mass texting service is a proven tool for maintaining communication with regular guests.
See yourself – SMS marketing fits perfectly to optimize the advertising costs!
Having a great ambiance, good food and excellent employees is not enough anymore. Marketing your brand to existing and potential customers can make all the difference. If you are looking to increase footfalls, takeaway orders, and revenues, a smartly executed SMS Marketing campaign can help you achieve all the objectives.
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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at BloggerOutreach.io.
