Over the course of 2024, Facebook has continued to prove itself to be a crucial aspect of the digital marketing industry. Things look more like the same going into 2024. Using some of these statistics to analyze social trends can help your business crush the mundane tricks by adapting your marketing accordingly.
It is evident that Facebook is one of the certified advertising powerhouses. The platform has over 3 billion active users monthly, and there have been various research proving that Facebook often gets the highest return on investment as compared to all other social media networks.
Facebook has immense power when it comes to building brands, generating leads, and even making sales, all at relatively low cost. So, let’s take a look at some of the most enlightening statistics about Facebook behavior.
Even though VeReal and TikTok have been getting a lot of buzz recently, Facebook is still one of the most important social media platforms. It is one of the most popular apps in the entire world.
In the United States, more than 50% of the population uses Facebook. The diversity of Facebook translates to an amazing array of opportunities to reach the target audience. Here are some fascinating stats about Facebook that you should know.
This stat includes both offline and online purchases. This shows us the immense impact that Facebook directly has on purchases. It is therefore very important for a retailer or brand owners to be active on social media.
Not only to market but also to actively engage and keep their brand presence high. If your brand is out of sight, it is out of mind, and that’s bad news when it comes to consumers making purchases. This statistic is sourced from articles on thedrum.com and backed up by the Fastlikes.fr websites.
Influence marketing has become popular in social media advertising, and not without reason. All you have to do is partner with the correct influencer for your product, and immediately, you can connect with the pre-built audience and highly engaged customers.
Influencer marketing is undoubtedly effective. 84% of global consumers purchase products based on influencer content. Moreover, Facebook campaigns that have a combination of influencer ads and regular ads have an 85% higher possibility of getting users to add products to their cart.
In total, over 50 million Facebook business pages are run by small businesses. And they use their pages to engage actively engage with their audience. Out of that 50 million, only 4 million make use of paid advertising over Facebook.
These stats show us that only a small number of businesses actually make use of paid Facebook advertising. It is an amazingly effective way of reaching your target audience and increasing your brands’ or your businesses’ reach.
This can be especially effective for micro-businesses to help them gain momentum over their competition. These stats were sourced from Facebook and Forbes.
During February 2016 alone, users uploaded more than 4.5 million Facebook videos, which were viewed over 199 billion times. This just highlights the power of using videos in your marketing strategy.
It can help your brand become more personalized and thereby get higher conversion rates. Already, 68% of online marketers report using video marketing, with 70% planning to do so this year. Facebook live is used by 34%, and 37% of them are planning to use it. Stat sourced from SEO.
Similarly, in 2024, Facebook videos are known to generate 8 billion views every day. This shows how popular the platform is. Facebook users spend around half their time watching videos on the platform.
No Facebook ads and a very low 20% of the posts get people to respond emotionally. This shockingly low statistic shows us Facebook is a bad option if we want to invoke emotional responses.
Facebook is, therefore, better used to deliver personalized messages to specific target audiences at the right times. This approach can generate much better outcomes. Sourced from AdEspresso.
Wednesdays at 3 pm are the ultimate window for Facebook posts to get the best results. Other great times are Sundays and Saturdays from 12 pm to 1 pm and on Fridays and Thursdays from 1 pm to 4 pm.
Optimizing your Facebook marketing in India can make a world of difference in your reach and conversions. There are some great tools available. For instance, Timely and Buffer, where you can schedule posts automatically at the desired time.
Social media is no longer simply about communication and content. Today, Facebook boasts of online shopping, which has changed the game for all ecommerce brands. In 2023, almost 37% of Facebook users have made a purchase through the platform.
The picture gets clearer when you think about the scale of the Facebook audience. This is how the opportunity of ecommerce becomes clear. However, if you wish to maximize your sales, you strive to deliver a seamless experience on the platform.
The number one reason that has been put out there is not enough clicks through to the business website from Facebook ads. This is a problem for some businesses because the idea of the paid ads campaign is to get people through a sales funnel.
Arguably, the number one reason businesses quit is because they are expecting Facebook to bring traffic to their site and make immediate sales. For example, a medical insurance company might start a Facebook campaign and expect people to start filling in their quote form.
However, 80% of the people who like or follow the page are doing so because they know that sometime in the future, they will be interested. Especially if the company is advertising great deals.
These are latent buyers. Therefore, continuing to build up likes will eventually lead to enormous users clicking on the website. The results are slow in this case. Moreover, often webmasters don’t insepct the source of this lead generation because eventually, when the person signs up for their product, Facebook tracking is no longer in their filter.
Exactly the same applies to websites that sell diploma courses, education, or any other site, such as travel, that sells a service that people are likely to be interested in but not at this time.
The other reason companies quit paid ads is because they don’t understand the branding value Facebook has. A campaign with likes, followers, and even comments is great brand exposure. If the brand name is out there, the company will grow.
One of the issues is that companies will stop because there are not enough clicks to the website. This actually hurts the brand-building aspect of Facebook Ads. Now, some companies need quicker sales because of their budget, so it is understandable they want to stop their Facebook ads.
However, rather than stop, they should just reduce their budget and continue brand building at a slower pace while concentrating the rest of their online marketing budget on other sales channels.
As you can see, Facebook’s stats are unbelievable. Using Facebook Ads is a wise decision, but companies have to be even wiser while using them in order to build their brand.
Whether the company is selling shoes or insurance, Facebook should always be included in some form in its online marketing budget. This is because the brand-building potential Facebook offers always pays off in the end.
Short-form videos are a great hit on social media. Even though TikTok is known for all its snappy video content, the audience of Facebook is equally involved with the format. Social media users come across a huge amount of fresh content every time they log in.
So, you have to know how to grab attention. It is a precious commodity for the advertisers. Long-form content would not capture the attention, and even if they do, they would fail to retain it.
72% of Facebook users prefer short-form content. This is something that you have to consider when you are creating content for marketing your product. Try to get the attention with bold visuals. And try to deliver a clean and compelling message and end it with a strong CTA.
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A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.
