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In the last decade, Facebook has become one of the major online platforms, with more than a billion active monthly users. Facebook is one of the world’s largest businesses now. Precisely because of this, in 2016, Facebook expanded itself to the world of e-commerce.
That is when Facebook built a platform for itself, the Facebook marketplace. Needless to mention that Facebook has a vast customer base and leveraging that the platform also received immediate success.
Facebook Marketplace is an excellent opportunity for small businesses and individual sellers. If you clearly know what you can sell and cannot, you will have an edge and leverage the platform to make some profit.
Facebook Marketplace is a relatively new feature, and before introducing this feature, people used to sell or buy things through Facebook groups.
The platform has options to list items and mark items as sold, and people can also search for particular items they want to buy.
Even though Facebook does not allow sales transactions, it allows sellers to advertise their products. However, they do not get involved in the shipping and pricing between sellers and buyers.
How to get Facebook Marketplace? It is no big deal to make a profile on Facebook Marketplace. All you need is an active Facebook account.
It could be a personal account, or if you have a business account, that will also work.
You can change your name on Facebook when creating your marketplace account.
Here is a step-by-step guide to creating a Facebook Marketplace account.
And somehow, if things are not working out, and you are wondering, “Why can’t I access Facebook Marketplace,” then contact Facebook support, and they will get things sorted for you in a while.
Now, you have an account on Facebook Marketplace. It is time to go to the next step. Here are some of the things that you have to take into consideration when you are selling something on Facebook Marketplace.
After selling an item on the platform, you have 3 business days to ship the product.
Use any carrier with a tracking service to track where your order is and whether the receiver got it. It will be helpful for the receiver as well.
If you are a seller using various delivery methods, you must ensure that your orders are delivered on time and that there are no issues. If your customer faces any issues, then it might hamper your reputation.
Not every e-commerce business will want to sync its platform with Facebook. So, if you are reviewing a platform, check whether they wish to take their business to Facebook Marketplace.
While reviewing, ensure that a platform will collaborate with you after you take your business to Facebook. Otherwise, you might face an issue handling the inventory count.
This is common with all sales channels, and you will get a lot of questions from potential customers. They will ask questions about the product or the delivery and return process.
You need to prepare a few communication templates. Manage your tone when you are communicating with the customers from when they start asking questions about the product before buying until they receive the product.
Facebook Marketing has evolved since it was introduced and has become an alternative for online buyers and sellers.
There have been times when it has surpassed traditional online markets like eBay, Amazon, and Craigslist. And this has happened because of two particular reasons.
Facebook has more than 3 billion active monthly users. Moreover, if you are targeting the U.S. audience, this is the perfect platform for you, as users from the U.S. spend a significant part of their time on Facebook.
Along with that, the Marketplace has grown significantly. So, for any seller who is trying to reach out to a wide audience, Facebook is the perfect platform to do so.
One of the biggest reasons behind Facebook Marketplace’s popularity is that it is customizable for its customers. Leveraging the smart algorithm, they present the products the customers seek.
They check their search patterns, help businesses reach their target audience, and provide customers with relevant search results and a seamless experience. Things increase the chance of interaction between the buyer and the seller.
There is no referral fee or subscription fee for using Facebook Marketplace. This is another big reason why this is suitable for small businesses and new entrepreneurs. Moreover, having a small marketing budget or setting a platform for yourself will help you cut costs.
It is not difficult to sell a product on Facebook Marketplace. However, certain things are different for established businesses and individual sellers. Let’s check it.
If this is your first time using Facebook Marketplace, all you have to do is use your FB account, and from the top-left side of the newsfeed, tap on FB Marketplace. There, you will find “Create a new listing.” Click on that.
There, you must add a photo of the product you want to sell, describe the product, give it a title, and mention the price as well. You are ready to sell all the products, once you have put in all the information.
However, keep track of the deliverables, and do not forget to mark your products as Available, Shipped, Pending, or Sold. Also, arrange pickups so the buyer can check the item in person and buy it to their liking.
First, you need to set up a shop on the profile and then enable the in-app checkout. When setting this up, add your bank account details for receiving payments.
Also, set a return policy when you are doing everything. The process might take up to 48 hours to complete, and if you want to change something you can do it anytime.
In the next step, ensure the products are visible on Facebook. For that, click on Marketplace, then tap on Account. From there, choose “Your Listings” and pick the ones you want to boost.
What most people using Facebook Marketplace are not aware of is that you can reach a wide range of audiences using ads on Facebook.
So, what do we mean by running ads? And do you have to pay for this?
Yes, you do.
While there is an option of listing your products for free on the marketplace, you can choose to run ads on the platform. The only reason for this is that you will be able to increase the chances of reaching your target audience.
Additionally, if you have a website, having ads will ensure that you are able to drive more traffic to your product’s listing page.
Now, while it is true that there is no guarantee that running ads on the marketplace will ensure you have the highest conversion rate, don’t you think that it is best to at least try?
So, how to do that? Let me help you out:
And voila! Just like that, you have created your first ad on the marketplace!
If you are following the Commerce Policy that Facebook has set, you can sell almost everything. For instance, people have also searched for “Facebook marketplace cars” on the platform making it one of the most popular searches?
To give you a gist of it, here are the top five items that are sold on Facebook are:
There is a list of things that you cannot sell on Facebook. For instance, some of them are as follows:
Meta is planning to start showing eBay listings on the Facebook Marketplace platform. In November, Meta was charged an amount of €797.72 for crossing the antitrust rules by the European Commission.
They accused Meta of creating “unfair trading conditions” as they connected their main social network and Facebook Marketplace.
Meta has paid the fine, but they also mentioned in a recent report that they are now bringing in a new service.
This will enable Facebook Marketplace users to look into eBay listings directly from the FB Marketplace, buy things from eBay through the platform, and complete the money transaction as well. Apart from France and Germany, the test will also be launched in the U.S. market.
Now, more than a billion people worldwide use this platform monthly to search, buy and sell items.
As the competition is increasing and all the omnichannel strategies are coming to be used, every merchant is willing to try something new.
And this includes trying something different from their existing strategies and using online platforms like Facebook marketplace.
So, optimize the listings, including keywords in the description and title, which might change everything for you. However, stay clear of Facebook Marketplace scams.
A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.