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Subhasree Nag, 2 days ago
How could anyone have known twenty years ago that an average Joe in his basement could influence thousands of people to purchase a product? Not only that.
Mr. Joe became popular in his own right. We dubbed him an influencer and advertisers, who used to pay big bucks to marketing agencies to create their perfect ads, found a gold mine in social media influencers who today can make a full-time living from home.
The History Of Marketing
Advertising is not new. Even the ancient Egyptians advertised, using papyrus and wall paintings to get their message out.
In fact, you can still find wall and rock paintings in places like Asia, South America, and Africa. But word of mouth has been the biggest and most trusted way to sell a product for thousands of years.
Even with the introduction of newspapers, television, radio, and even the internet, people always valued a “regular” person more when vouching for a product
Inception Of Social Media
Social media platforms like Facebook, Instagram, X, and TikTok, allow businesses to use the power of word of mouth in a whole new way. The birth of the influencer opened the door to a brand new way to reach a targeted audience who trusted the opinion of people just like them.
Some of these influencers have amassed a following in the hundreds of thousands to some in the millions. These followers trust their opinions and will likely purchase anything they talk about, wear, listen to, or use. One social media post puts more eyes on a product than any other form of advertising.
The Video Format
YouTube brings in millions of dollars for brands just by having a popular YouTuber post a 30-second video using their product. Brands have gone viral on social media when other influencers pick up their stories and share them with their thousands of followers, and so on and so on.
Art Of Concise Writing
As a ghostwriter, your primary job is to write concise pieces for your clients. In almost all cases, you will be writing for influencers and social media personalities who prefer concise content for their fanbase.
Therefore, the best way to start this journey is to write on Twitter and LinkedIn. Both formats prefer concise content for various businesses. Therefore, make efforts to effectively understand this essence.
Both of these platforms encourage concise writing that engages the audience wholly. Therefore, this is a great starting point, to say the least.
Influencer Marketing
Some influencers accidentally sell a product when their followers notice them wearing something while they might be talking about something else. It’s that powerful and advertising executives know it.
Most influencers are paid with free merchandise if they agree to promote the merchandise in their stories. Other influencers take it upon themselves to advertise brands with a link to Amazon or other sites as affiliates. When someone clicks their link and purchases something, the influencer makes money.
Related: How To Create Influencer Marketing Campaigns In 10 Steps To 10x Your Social Influence?
How Are Ghostwriters Helping Out?
Some influencers are not as good at coming up with the wording of their stories and require the help of a writer.
Ghostwriters are a great way to accomplish this because they work behind the scenes providing the perfect marketing words for any brand. Well-versed in conversational marketing, they can be the difference between some traffic and going viral for any story.
What would our ancestors say if they could see how far we’ve come? For thousands of years, marketing crept along, changing with the times until twenty years ago when it made a major leap.
All of our technology jumped ahead in light years, and social media was at the forefront. What began as a way to keep in touch with people became the blueprint of what was yet to come.
MySpace Revolution
Sites like MySpace introduced us to connect with friends and family but it wasn’t until FaceBook made it much more interactive that the true social media platform was born.
However, the introduction of the smartphone took it to a whole new level. At that point, we were mobile, and new platforms crept up, like Instagram and Twitter. We could post our thoughts as soon as we had them, and more importantly, we could share our pictures instantly.
It’s been a steady rise ever since and now in the mid ‘20s social media influence everyone from little kids to grandparents. Even celebrities seem like friends as we follow their lives daily, and their power to advertise has quadrupled in the past ten years.
How To Perfect The Art Of Ghostwriting?
Even though you will be writing simplified content for social media marketing, it needs to be good. Marketing content needs to tap into that potential. Therefore, understanding the true potential can truly help your business or writing venture grow.
Here are two points that you need to ensure in order to up your ghostwriting game:
- Client’s Voice: Your client will have a certain flair for conversation. Understanding this flair and play to its advantage. Make sure that you nail the voice in a way that feels creative as well as organic at the same time.
- Adaptive: The next crucial thing that you need to do is to ensure that you have an adaptive style of writing. An adaptive style ensures that your writing flair is retained and that you can adjust your style according to your will.
The Conclusion
From health trends to the hottest toys, hairstyles, fashion, and viral dances, the opportunities are endless for advertisers looking to grab their piece of the pie.
Even with a small budget, a new business can reach thousands. So, what’s next in social media marketing and where will it take you? Have you jumped on the bandwagon yet because it’s moving fast, so climb aboard.Ghostwriters Central, Inc., is a California company which has provided outstanding ghostwriting services to clients worldwide since 2002.
A Google search for its business name is very unlikely to turn up complaints or scam accusations. If you, dear reader, need help with crafting social media posts, all you have to do to get started is to click the link. Thanks for reading!
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Subhasree Nag
A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.
