How Do Snapchat Ads Work? – An Essential Guide for 2024 

One of the best ways to grow your brand is to make the most of Snapchat Ads. With the help of Snapchat Ads and its features, you can build better brand awareness for your business, as it is the most important aspect of your business growth. However, to learn more, you need to have a good idea of how do Snapchat Ads work.

In this article, you will learn the essential details of Snapchat Ads and how do they work. Also, you will learn the advantages of using Snapchat Ads to promote your business on the platform.

Furthermore, this article also explains the significant features of Snapchat Ads as well as their advantages for growing businesses. Hence, to learn more, read on to the end of the article.

Why Snapchat Ads? – Here are the Advantages

With the help of Snapchat ads, you can create your advertisement content in minutes. Furthermore, the platform also allows you to launch your advertisement campaigns on a small budget.

The following are the significant advantages of Snapchat Ads that you will benefit from if you choose them:

1. Better Reach

What better way to start promoting your business on the platform where people share their “real-life moments.” You can increase your brand recognition by reaching the right Snapchatters (as they are called), who are your target audience.

However, to get to them, you will need to consider their interests, behavior, locations, and more. Furthermore, you will also need to be aware of the many ways to enhance brand recognition.

2. Instant Advertising

Without advertising, it is not possible to build a strong brand identity. This holds true for Snapchat, too. Hence, to ensure fast and efficient advertising, Snapchat allows you to upload photos and videos from your phone instantly. As a result, this will enable you to create a Snapchat Ad within minutes.

3. Spend Less

Who does not want to advertise their business by spending less? This is one of the biggest advantages of Snapchat Ads, as the platform allows you to start posting your advertisements at $5 per day.

Furthermore, after you spend the amount, you will also have access to various optimization tools on Snapchat. You can thus use these tools to test, learn, and optimize your ad performance.

4. Better Brand Awareness

Nowadays, it has become common to grow a brand using social media platforms like Snapchat, Facebook, Instagram, X (formerly Twitter), and more.

By having solid branding strategies, you can use Snapchat Ads to introduce your brand and announce product launches. Furthermore, you can also ensure more people visit your storefront (if you have one).

5. More Customers and Conversion

By using Snapchat ads, you can basically make your target customers aware of your brand, products, and app. As a result, these factors will help you to:

• Generate more leads for your brand.
• Earn more views from Snapchatters.
• Increase your traffic on your app or website.
• Get more foot traffic on your local storefront.

Fun Fact: Do you know? Many users on Snapchat use Snapchat Memories to grow their followers/audience.

How Do Snapchat Ads Work? – Different Types of Snapchat Ads

To work with Snapchat ads, you also need to learn about the different ad options on Snapchat. Here, you will need to choose one ad format or a combination of different ad formats. It is vital to have a good understanding of the Snapchat ad formats that you come across on the platform.

Here, if you select the correct type of ad for your ad campaign objective, you will be able to make a big difference with your ad. Furthermore, you will also be able to attain efficiency with your ad spending. As a result, you can choose which ad to select in a given situation.

Here are the different types of Snapchat ads that you need to learn about:

1. Single Image/ Video

These advertisements are similar to the Snaps that you post on Snapchat. Generally, these ads are versatile in nature and the right snap can be effective in more views, taps, and conversions.

2. Story Ads

These are single image/video ads that you can run in a sequence. Basically, Snapchat allows you to run between 3 and 20-story ads in a single ad placement. Hence, your target audience can tap through your ads and get access to different ad titles. However, you need to have an effective marketing strategy.

3. Commercial Ads

Commercial ads are ones that boost your brand awareness. These ads appear between two or more Snapchat stories. Furthermore, users cannot skip these ads. Here, the best timing for commercial ads is six to ten-second videos.

4. Collection Ads

Collection ads are ideal for eCommerce brands that want to showcase their products to attract their target customers. These ads display a single image/video in the main section of the ad placement. Moreover, there are 4 clickable product titles at the bottom of the screen.

5. Dynamic Collection Ads

As the name suggests, dynamic ads are dynamic and are full of data. Here, once you provide the necessary information on the platform, Snapchat will target your audience based on their in-app behavior and preferences. Actually, these ads make the ads more personalized for your target audience.

6. Augmented Reality Lens Ads

These ads consist of sponsored camera filters, where your brand can build and promote its own custom filters. Furthermore, your target audience can use these filters on their own photos and other posts.

Since Snapchat users are familiar with filters, offering a unique and effective AR experience can help you build your momentum easily.

7. Filter Ads

These ads are more basic as compared to AR Lens ads. Here, filter ads only apply static overlays to your Snapchat images and do not track faces and objects in real-time like AR lenses.

How Do Snapchat Ads Work? – Factors to Consider

As brands are constantly updating their social media marketing strategies, Snapchat ads are becoming a staple for retail brands.

Generally, Snapchat ads appear as full-screen ads through different areas of the primary Snapchat app. Basically, they appear between two different organic content of Snapchat users or publishers.

Hence, as an advertiser, you need to ensure that you run those advertisements that are native and authentic. Therefore, having a suitable strategy for your ad campaign and monitoring your ads from time to time is essential.

The following are some of the factors you need to consider before you start advertising on Snapchat:

• Have a good idea of your target audience. However, always be aware of the fact that 75% of Snapchat users include GenZs and millennials.
• Make sure you have a goal-oriented social marketing strategy. Here, make sure that your goals are specific and measurable in the short term.
• The Snapchat algorithm is able to automatically optimize your dynamic ads on the basis of your goals. Despite that, make sure that you do A/B tests, check analytics, and try new visuals.

Features of Snapchat Ads: What are the Most Unique Aspects?

Here are the top features of Snapchat ads that make it one of the most effective social media marketing options:

1. It Allows You to Perform Advanced Targeting

Snapchat ads allow you to target Shapchatters on the basis of location, gender, age, interests, demographics, and more.

• You can upload your customer lists to re-engage with them. Also, you can reach other target groups with third-party custom audience data.
• The Lookalike Audience feature of Snapchat helps you to identify Snapchatters who are similar to the existing target audience. As a result, you can increase your audience reach.
• You can also reach those Snapchatters who have previously engaged with your ads and visited your website. Hence, you get the chance to expand your marketing reach.

2. It Comes with a Centralized Dashboard

With the Snapchat Ad Manager, you can create reports, launch ads, and set your goals.

• The Ad Manager allows you to manage your campaigns and learn about your performance.
• You can also create a variety of reports on the Ad Manager.
• The Campaign Lab allows you to test your campaigns and check what is working. Furthermore, you can also find new strategies through the platform.
• With the help of Snap Pixel, you can find more information about conversions and take steps for optimization.

3. Advertisement at Low-Cost

One of the best aspects of Snapchat marketing is that you can advertise your posts at just $5 per day.

According to Snapchat, “You can spend as little as $5 a day, but we recommend at least $20-50 per day to help your ad complete the Exploration Phase, which our system uses to learn who in your audience is most likely to take action on your ad. The faster your ad completes the Exploration Phase, the sooner we can optimize its performance.”

Here, Snapchat charges you for 1000 impressions. However, you will need to bid based on your goals. Thereby, you will be able to optimize your campaigns for specific actions of Snapchatters.

Frequently Asked Questions:

The following are some of the most common questions on Snapchat Ads:

1. How Do Snapchat Ads Work?

Different types of Snapchat Ads work differently. The most common type of ads are single image/video ads that come between two Snapchat posts. Commercial non-skippable Ads are also popular among businesses.

2. What are the Types of Snapchat Ads?

Here are the major types of Snapchat Ads:

• Single Image/ Video
• Story Ads
• Commercial Ads
• Collection Ads
• Dynamic Collection Ads
• Augmented Reality Lens Ads
• Filter Ads

3. What is the Cost of Snapchat Ads?

Snapchat allows you to spend as low as $5 per day on advertisements on the platform.

Final Thoughts

Hope this article was helpful for you to have a better idea of how do Snapchat Ads work. You can see that with the help of Snapchat Ads, you can boost your brand performance. However, you will need to ensure that you have the right marketing strategy to work with in the first place.

Do you have more information to add to the working of Snapchat Ads Manager? Consider sharing your ideas in the comments section below.