How To Make a Public Profile on Snapchat: Step-By-Step Guide

Visibility is something that matters most on social media. You can create amazing content, but if it does not reach out to people, there is no point in it. This is where Snapchat’s public profile comes in.

They have created public profiles to increase the visibility and reach of the app. Moreover, it does not take much to activate it. When you make the profile public, you get endless opportunities and meaningful connections on Snapchat.

So, anyone would prefer to make their account more visible. So, how to make a public profile on Snapchat? Before we get there, let’s have a proper introduction to public profiles on Snapchat.

What is a public profile on Snapchat?

Public profiles are those that allow Snapchat users above the age of 16 to show off their creativity publicly and increase their audience range on Snapchat. Everyone has a public profile. All you need to do is choose whether you want to choose it or not.

A public profile allows you to have access to some tools like showcasing Lenses, Stories, Spotlights, and a lot more. Use the public profile to express yourself better and reach out to a broader Snapchat community.

People who are content creators, influencers, have their own brand, or anyone for that matter who wishes to have a broader set of audience can use public profiles on Snapchat.

How Having a Public Profile Can Enhance Your Presence On Snapchat?

Having a public profile can help you increase your audience and share your content with a bigger audience. Here are some of the ways a public profile can enhance the presence on Snapchat.

• You can show your highlights, lenses, and stories if you have a public profile.
• Get more followers and promote your content. Just tap on the promote button, and you will be able to promote your Saved Content, Public Story, or Spotlight.
• You can check the number of people who have subscribed to your profile.
• You can use the profile link as the landing page.
• It gives you insights into your audience, public story, and lens.

Eligibility Criteria For Having a Public Profile

To have a public profile, there are certain criteria that you have to fulfill, and those are:

• The user has to be 18 years of age or above.
• The Snapchat account has to be a minimum of 24 hours old.
• You need to have at least one friend who has also added you as their friend.
• The account, as well as the user, should abide by the Snapchat community guidelines.
• The account should be personal and not business.
• Your privacy settings have to be on “Public.”

Step-by-Step Guide to Making a Public Profile on Snapchat

If you are using the app from your iPhone or Android, then the steps for creating a Snapchat profile are the same for all. Here are the following steps:

• Open the app and click on the Bitmoji avatar placed at the top-left corner.
• Go to the Public Profiles section.
• Click on the Create Public Profile option. This will then open the creation page.
• After that, click on “Continue” and then click on the “Get Started” button.
• Just follow the instructions coming on-screen and then click on “Create.”
• You are done. Now, you have a public profile on Snapchat.

Steps To Create a Public Profile For Your Business

You can create a public profile on Snapchat for your business to promote your brand and connect with the audience more. When you have a public profile, you get the opportunity to engage with your customers and provide them with content depending on what they want to see.

This allows businesses to form a stronger presence and have a meaningful relationship with the audience. This also allows the user to access saved stories along with the published lenses, allowing you to have an interactive and enhanced experience.

Moreover, you can add links within the profiles, making it easy for people to direct access the platform where they can purchase a product. If you need to make your business profile public, it is important to already have a business account created through Snapchat Ads.

Here are the steps you need to follow to make the account public to engage with your target audience, drive conversions, and improve beans visibility.

• To begin with, log into the Snapchat Ads Manager.
• Tap on the “Menu” and choose the “Public Profile” option.
• The platform will ask you to link the existing business account, or you have to create a new one. If you have a business account, then click on “Connect To Business.”
• Create the profile by adding the brand name, icon, contact details, address, and other information you will find under the Profile Details page.
• Tap on the button “Create Public Profile,” and you will have your account ready.

Steps to edit your public profile on Snapchat

Creating a profile is just the beginning. However, if you want to take the account to the next level and want others to add you back, then you need to have an attractive account. So, here are a few things you can try to edit the account.

• Go to the public profile page and click on the edit button.
• Hit the avatar icon and choose one of your photos. You can definitely use a bitmoji but your photo is going to build trust and authenticity.
• Once you are done with choosing the picture, click on “Save Changes.”
• Then tap on the text field and add a bio. Write something that resonates with your personality.
• Just turn the toggle on to show follower count if you have a good number of followers.
• Switch on the location to add your town, city, or country if you wish.
• After you are done with the entire process, click on the “Preview Profile” button and check what it looks like.

How to grow and maintain your public profile?

After you are done with everything, you have added all the crucial items for building the Snapchat profile. Now, it is time to add some content to it. This way, the non-followers will also get to know where you are coming from and what kind of content you want to create.

• Visit the public profile from the profile page.
• Go to “Stories” and tap to add a new one.
• Then “Continue” on the pop-up for confirmation and read it first before you move forward.
• You can add stories from the camera roll, memories, or post archives.
• When you are done choosing then to click on “Next.”
• Then follow the procedures Snapchat asks you, give a title to the story and tap on “Finish.”

The story will get added to the public account and people who are not even in your friend list will be able to see it. Use each and every feature to help the account grow. Use “Stories,” “Spotlights,” and “Discover” to increase visibility. Also, different tools use Snap codes to increase the reach of the account.

Tips To Maintain Privacy

Even if you have a public profile, that does not mean that you do not want some kind of privacy for the account. Here are a few things that you can try.

Adjust the settings

Snapchat allows you to protect your privacy, and save your account from Snapchat extortion. You can try and choose who can contact you, check your location, and view your story. Here are some of the things you can try.

• You can choose who are the ones you want to see your story.
• Block specific people from viewing the story.
• Choose people who can see your location from the Snap Map.
• Adjust the “Memories” to “My Eyes Only.”
• Use the two-step login verification.

Block users

If you want someone specific not to send you Snaps, not check your public profile, or view your story, you can definitely block them. Just place and hold on to their username and then click on “Block.”

Clear the public profile

You can clear everything you have added to your public profile, like your bio, stories, and profile photo. However, there is no option for deleting Snap Map and Snoplights.

Dont share content publicly

Even when you have a public account, you can choose not to share content through a Spotlight post or public Story.

Benefits Of Using a Public Profile

Now you know “how to make a public profile on snapchat.” But why should you have a public profile? What are the advantages? Let’s take a look at those as well.

The basic advantage of having a public profile is the exposure it gives. When you have a regular profile, you cannot only reach out to your friends, but with a public profile, your content reaches everyone.

When people come across your content and appreciate what you are sharing, there is a higher possibility that they will follow you. This will increase your follower count and engagement in your posts.

It also unlocks a lot of new features. Users do not have to add you as their friend, but they can start following you. You can post stories for your friends from a private profile. However, this profile allows your subscribers to check your previous content from your profile directly. Here are some of the additional benefits mentioned.

Expand your reach

When you change your profile to public, you get a larger set of audience on Snapchat. This increases your exposure and visibility. You get to connect with your audience more, expand your network, and get new followers.

Build your own brand

You can promote your personal brand through the platform if you have a public profile. It allows you to showcase your personality, interests, and talents and create an online presence.

Engage with the followers

A public profile allows you to engage more with your audience. It encourages conversations, feedback, and interactions and lets to build a strong relationship and have a strong connection with your audience.

Discoverability

When you have a public profile, it becomes easy for others to discover you on the platform. There is an increased chance of potential collaborators, like-minded individuals, and brands with similar interests finding you.

Collaboration opportunities

Your opportunities for collaboration increase. There is an increased chance for joint projects, partnerships, cross-promotions, and expanding your reach with potential collaborations.

Showcasing content

This is something I have already mentioned. The content you share reaches to broader set of audiences. It could be anything, like stories, photos, or videos, and get the attention of the audience and entertain the followers with your creative work.

So, have you made your profile public yet?

With so many benefits, it is a good idea to change your profile to the public. You also know how to make a public profile on snapchat, so it will not take much of your time. It is a good idea to show people a glimpse of you, and they can then decide whether they want to follow you.

Moreover, you do not have to share everything if you don’t want to, and you do have to completely hide yourself with the help of a private account. Also, you can hide snaps that you have shared before and stories if you do not want that to reflect on your account.

Read Also:

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• How To Tell If Someone Has Snapchat Plus? What Are Its Features?