Web design is an essential investment you would want to review and consider if you plan to move your brand online. Aside from social media platforms that you’re already on, a website has many potential opportunities for your business, and this could only be made possible through web design.
No matter what kind of business you are in, you must invest in a functioning and high-performance business website. By engaging the services of a reputed and experienced Digital Marketing Agency, you will be able to not only create a business website but also build and improve its search performance.
Web design encompasses many aspects and principles that a site needs to achieve eye-pleasing and functional design. Professional web designers know how to combine various formulas to create an effective website, and they are the experts you need to establish a reputable online identity.
Web design experts have a lot to offer both for you and your business. Although you really need to invest in their skills, knowledge, and commitment, they could be your assets for a successful online business venture. Below are some of the reasons why it’s a great idea to contact a web design expert to help establish your brand online.
Anyone can design a website, but only a few have the genuine talent and skills to create a responsive design.
Web designers spend their years learning various design principles that plan to achieve a desktop and mobile-friendly design for your target users.
Some aspects look nice on desktop but appear confusing on mobile. No worries because your team of web designers have your back.
The right selection of buttons, pages, and even content is crucial because you need to prioritize the user’s engagement. Web designers know that simple navigation, display of related content, and rich categorization are essential to improve the user’s website engagement.
If your website is easy to navigate and favors most of your audience, there is a higher chance that they will purchase on your site. The more engaged the users are, the higher the opportunity for your sales to increase. This is why web designers want to make everything as simple as possible to benefit the users.
An SEO-friendly design could skyrocket your brand in terms of Google ranking. Note that even content is one of the top priorities of web designers, and they know that links are crucial to getting you on top.
The displayed content, such as headlines, meta description tags, image alt tags, navigation, and many more, should be optimized, and professional web designers know how to play well with these.
Web designers have what it takes to give you a unique identity among all your competitors. Investing in and contacting a web design expert to generate your website would be your bridge to establishing a good digital brand image, especially today when tons of potential customers are transcending online.
When you start working with a professional web design team, you will additionally have technical support if you need it. Sometimes, you might need some help with your website, and having someone by your side during those times will help resolve the matter efficiently and quickly.
There are also website development agencies that offer maintenance packages that are specifically crafted for your new site. This means the web agency will check your website for any bugs or errors. It will take necessary measures, including content updates, security patches, plugin/theme updates, and performance analysis.
When you work with a professional web design team, they will create a user-friendly interface for your website. This means:
User experience is extremely important as you will want your users to have a positive experience when they visit your website and find it easy to navigate through the website. It will also help increase the conversion rate as visitors will stay on your website longer and purchase your service and product. This will also reduce the bounce rate.
One of the important parts of having a mobile-friendly design is to ensure that the website loads quickly on every device, like desktops, tablets, and phones. This is necessary as people access almost everything from their mobile phones.
They browse the internet, purchase products, and handle payments on their mobile phones. If you have a slow-loading website, the bounce rate will be high, and people will shift to your competitor sites if they provide a more mobile-friendly and user-friendly design.
To help you narrow down your focus and get the best elements for the site, here is a breakdown of the most important elements of website design that you can implement on your site for some improvement.
Most companies use a particular type of typography or a chosen font. This helps their customer identify the brand and differentiate them from their competitors. Recently, designers have gained access to a huge collection of fonts, which makes it easy for them to conduct their business and put their brand forward through their typography.
Responsive images or hero images do not follow the concept of below and above the fold. It offers a single point of view. When you focus on the image with text rather than any CTAs, you create a visual experience that encourages people to scroll down and read.
These images are sometimes placed in the background with content or some kind of text on top. No matter what approach you take, these large images help tell the story without relying on text.
Videos playing in the background add intriguing details to the pages. They can tell a story and reduce the amount of other content which you require to explain your business. Background videos are an amazing way to keep the visitor for a longer duration on the page and also click through the video.
Flat designs do not give any three-dimensional perception, like shadows. It is not just easy for users to understand. It also loads quickly on websites without many technical elements. Different organizations, both small and large, have shifted from realistic to flat design.
But, certain companies like Uber have used their own strategy and have added some dimension and shadows. The flat design provides better user experiences and helps users understand the content quickly.
Most of the websites come with a long menu to choose from. The advantage of this kind of menu is that it takes the visitor directly to the place they want to visit. However, there is one disadvantage, and that is it takes a lot of valuable screen space.
The hamburger menu or hidden menu solves this problem. This compressed menu saves space and is also intuitive for users. They used the term “hamburger” because the three lines at the top looked like two burger buns and a patty in between.
Various B2B websites are starting to show large product images on their sites to highlight different aspects of a product, and they do it deliberately. Basically, there is one large feature image, and when you scroll down, you get details of the product image.
The responsive images try to ensure an optimized user experience for those visiting from different devices.
With Pinterest growing, marketers and designers have grown fond of cards. Cards describe information visually, and visitors can easily consume small content pieces without being overwhelmed.
When you break up different content pieces into cards, users can choose which article or content they want to see elaborately. This also keeps the homepage organized and clean without depending on texts.
Along with background videos, feature videos or short videos are also trending these days and are used to highlight a specific case. These are great for finding a solution to life, and they will not overwhelm the visitor with a very long video to sit through.
First-generation websites are designed for desktops. Because of that, they could accommodate big monitors and had point-and-click mouse control. However, after the rise of mobile devices, traffic comes from multiple sources, and your website has to deliver the same experience no matter which device the users are opening it from.
This means you need mobile-friendly layouts that would use the responsive web design principle, allowing the website elements like a user interface (UI), images, and texts to automatically resize and rescale depending on the device that is used to access the site.
White space is mostly used for minimalist web designing, but it has now become one of the most critical features of modern frameworks for any site. By balancing the contents, like videos, links, and texts, with the white space, users are drawn to the main aspects of the site.
There is no particular standard of white space that you would need, but there is one thumb rule, which creates a white space between each content element.
Even if you have a website rich in content, it will not derive conversions if it does not load fast, as the users will leave the website and browse elsewhere. Because of this, it is important to optimize the site’s elements for a good loading speed.
This means you have to optimize the images and keep a balance between file size and image quality. For instance, PNG files deliver quality but are large in size compared to JPEG. However, JPEG offers a balance between quality and speed.
When you are choosing a web design company for your brand, there are certain things that you have to consider depending on your needs and also the ability of the company to meet them.
Here are a few factors that you should consider:
Consider all these factors, and you can find a company that suits your needs and will help you achieve your objectives.
Web designing isn’t easy to deal with, especially if you do not want to risk your online identity. Spending a little more on a team of professional web designers would be a smart move to take your brand into a broader and expanding digital world.
An effective and efficient website is all you need so you can step up on the game and get ten steps ahead of the competition.
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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at BloggerOutreach.io.
