Every local business should be active on social media if they wish to remain competitive. However, the impact that social media can have on local SEO is often underestimated – largely because the connection between the two isn’t overly clear.
To help clear things up a bit, we’re going to highlight just how your social media game can impact your local SEO and why it’s worth investing in!
The short answer is yes. At least, indirectly.
The fact is, Google doesn’t technically include social media presence in its ‘ranking factors’, however, that’s not to say that a solid social media strategy cannot send certain signals that will ultimately impact your overall local SEO success. Allow us to elaborate…
Quality local SEO is highly dependent on claiming and populating your Google My Business profile (e.g., primary/secondary categories, keyword-rich descriptions, NAP info, FAQs, and reviews etc.). But, what many business owners fail to do is connect their socials with their GMB profile.
Here’s a quick overview of how to do that:
If you do all of the above and you are meticulous and consistent with your linking, branding, and information, your GMB profile should eventually display social media icons, thus successfully connecting all of your social accounts.
Again, while having all of these socials linked doesn’t directly impact your SEO, below are some examples of how it can indirectly improve your rankings:
While your socials are not recognized as ‘backlinks’ by Google as other authoritative websites are, social signals are classified as ‘recommendations’. If there is lots of engagement on your social media accounts (all of which are now linked to your website and GMB profile), they will essentially be indicative of being ‘useful’ and ‘relevant’ to local searchers.
Not only that but having a well-optimized Facebook page, for example, is another great way for you to secure positive reviews and feedback from your satisfied customers – many of which may often show up in Google searches.
So, in conclusion, yes, social media can indeed positively influence your local SEO. If you are a Melbourne-based business and you are feeling overwhelmed by the technical aspect of interlinking your socials and fooling around with things like ‘Schema Markup’, then it’s almost certainly worth outsourcing these time-consuming requirements to the experts; you’ll have no trouble finding a reputable SEO agency in Melbourne who can make light work of it for you.
Finally, as a small business owner, you should be active on social media and have a solid marketing strategy in place anyway – and treat the fact that it can positively impact your local SEO as an added bonus.
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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.
