How you manage your local search engine optimisation (SEO) is one of the most important components when it comes to boosting your marketing.
That being said, many businesses struggle with various aspects of SEO and find it tricky to implement the right strategies for optimising their campaigns, web pages, and brand visibility as a whole.
This is why call tracking software is the perfect tool to consider.
Let’s look at what problems businesses are facing with SEO and how call tracking can help.
There are several problems businesses are facing today when it comes to optimising SEO, but some of the most common are:
With the right call tracking software, you can effectively tackle these challenges and ensure you optimise your SEO in the right way:
Call tracking software provides intricate reports and analytics that can help you monitor important aspects of your local SEO.
For instance, you’ll know the specific number of leads and visitors from each campaign and webpage, to help you understand how effectively each marketing source is driving traffic.
As well as this, you can also find out whether online and offline conversions originate from organic searches or via Google Business Profile. You can then view the specific search engines people use.
Using dynamic number insertion means every single visitor to your site sees a different number depending on the campaigns and channels they visit from.
Multiple static numbers on your website can impact crawlability, but with dynamic number insertion crawlers will only see your ‘regular’ number, thus improving your SEO.
Call tracking can easily show you how many call conversions are generated at each touchpoint in your marketing. This can also reveal at which point visitors are most likely to call or fill out a form.
If you want to improve useability, the software can show you conversions from different devices to help you understand what devices are accessing your website the most, and therefore, help you know how best to structure your page.
The software will reveal the strengths and weaknesses of various areas in your marketing. Therefore, you’ll have a clearer idea of where to direct your resources to improve SEO.
The detailed report from your software can act as accurate evidence to justify spend in certain areas – such as optimising content on your pages to improve keyword ranking, for example.
Call tracking can also help you monitor your Google Business Profile, by showing you the number of customers who visit your site through your profile, or the calls made directly from the number on your profile.
Also, the unique static number on your profile can still be used to track customers who don’t visit your website, whilst you also add multiple numbers in the contact information. This can help keep the Google name address phone number (NAP) signals consistent.
With these simple steps when using call tracking software, you can significantly improve local SEO for your business and start receiving the engagement you deserve.
To enhance each area of your SEO most effectively, ensure you choose the right software from an expert provider.
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Barsha Bhattacharya is a senior content writing executive. As a marketing enthusiast and professional for the past 4 years, writing is new to Barsha. And she is loving every bit of it. Her niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Barsha loves to travel, binge-watch, research conspiracy theories, Instagram and overthink.
