Instagram works on the popular notion “Out of Sight, Out of Mind”. It means that if you don’t engage with your followers or they don’t see your content, they will forget about you. This is where you need to work on your strategy to outsmart Instagram algorithms.
Similar to top search engines such as Google and Bing, each social media platform has its own Algorithm. It analyzes each content piece shared on the platform and distributes it in a way that users get access to the information they are most interested in.
In short, IG ranks the content based on the user’s taste and preferences. Additionally, the Algorithm’s function varies according to the content published, i.e., post, story, IGTV, and reel.
How can you outsmart IG ranking factors and frequently show up on your followers’ feeds? Continue reading to know:
The aim of IG is to provide a safe and creative platform to its users. For that reason, it updates the app’s community guidelines frequently. So, if your content, be it feed, reel or story, does not align with the guidelines, the brand’s engagement will get hampered. In the worst-case scenarios, it could lead to shadowbanning.
Therefore, you must be well-versed with the new updates and learn how they will influence your content’s engagement rate.
An annoying part of the Algorithm is that even after publishing high-quality and unique content, you may not get the desired results. This particularly happens in the midst of guidelines and privacy policy updates.
So, what can you do to overcome this challenge?
Well, you can use Famoid for Instagram Likes to give a push to the brand reach. Statistics show that a boost in IG likes improves Explore Page visibility by 80%. Furthermore, the interactions are organic, so you need not worry about violating the guidelines.
Tip: Using this hack would be wise if you are new to IG and constantly struggling with an algorithm change.
Gain valuable insight about your followers. Do not provide them with the content you wish to share; instead, share what they want to see.
This could be done by getting answers to the following questions:
All this information could be collected from IG “Insights” feature and competitor analysis. Accordingly, you can create a content publishing strategy.
Note: Make sure to publish original content.
This platform allows you to get quirky with your social media campaigns. Agree or not, even the uncanny ideas could provide you fame and recognition, conditioned that there is a message behind the campaign.
Not just the campaign, you can be creative with everything that you post or share on IG. From punny captions to captivating reels, you need to brainstorm ideas that allow you to draw the user’s attention.
According to statistics, the average attention span of a person is as low as eight milliseconds. That means your posts should be appealing enough for users to stop scrolling and consume the content.
Trends are content that the majority of people consume and participate in. Staying updated with social media trends and adding your twist to it would allow you to boost profile visibility.
It is noteworthy that you must not restrict your content to a format, such as written, audio or visual. Instead, be vigilant about everything treading all across the globe and see how it will benefit your account.
For instance, if you are a makeup brand, follow the ASMR trend. As ASMR assists in calming down, people will surely view your video intentionally or unintentionally. It will improve the engagement rate and profile visits.
Nevertheless, make sure to stay relevant to your niche. Do not just follow topicals because they are all over social media. Instead, add your unique element so that the end user can relate.
It is one of the easiest ways to take over the Instagram algorithm. The “Insights” features of the platform provide you with information about when your followers are most active. You can use this information to schedule your posts.
It’ll ensure that you are consistent with your posts and don’t miss out on the opportunity to engage with your followers.
When your followers connect with the account frequently, the algorithm will become your best friend. It will give a push to your content to get consumed by as many people as possible.
However, it is essential to understand that there is no sudden spike in the engagement rate. Instead, it may take a few trials to capture the interest of your followers; nevertheless, it’s worthwhile.
Finally, make sure to create an aesthetically pleasing Instagram feed. Decide a theme for your profile and strictly follow it. Make sure you publish a variety of content forms — posts, stories, reels, and captions aligning with your theme.
You can seek aesthetic inspiration from Pinterest or Tumblr. Or, use your creative mind to create a feed that everyone will simply fall in love with.
Even so, if you are in doubt about feed aesthetics, go classic. Make sure the pictures are of high quality, the captions are quirky & captivating, plus the account looks visually appealing.
You can also use highlights as a means of communication. Create different highlights about your content, yourself, and simply for entertainment.
Instagram is among the most popular social media platforms, with over 1.4 billion users. As this platform is free and easy to use, businesses can reap countless benefits from it, provided they understand how algorithms work.
You have to be selective with your content. Focus on the kind of content that truly resonates with you, not just the popular tags. Then present it in an aesthetically pleasing way that’s consistent with your brand and mission.
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Arnab Das is a passionate blogger who loves to write on different niches like technologies, dating, finance, fashion, travel, and much more.
