Instagram business accounts are booming on the platform. There is a lot of competition among the brands to gain dominance on Instagram. With all the brands focusing on which is the best time to post content on Instagram, there is a lot that they often miss.
Managing a brand account on Instagram takes a lot. There are a lot of things that you have to consider and include in your social media marketing strategy, and your content calendar. All you need is some engaging optimized content to grab the attention of your audience.
There are many accounts out there that bore their Instagram followers by sticking to the same type of posts. You have to be creative and try out new Instagram post ideas for your business account, to improve engagement and break the monotony.
Here are some Instagram post ideas for your business account. Some might be very easy to implement while some might take a bit of time. The main focus is keeping the audience engaged and entertained while keeping the brand image intact.
We are starting with one of the methods which requires a lot of dedication. Following a single theme across all of your posts makes it look amazing on your profile.
To achieve this you will use the same filter for all of your posts and try to match the colors as well. This method requires you to ensure that all of your posts follow the same theme.
This makes this process a cumbersome one but it helps you to attract more Instagram followers. This also allows your audience to easily distinguish your posts from other creators. This gives your content a unique identity.
When you share a story with your audience, it helps you connect with them more, and on a personal level. Sharing the story gives your brand a personality and brings everything to life. You can share how you had the idea of starting the brand with your audience.
You can share anything, any story with them. Share how you planned to extend the business, or how you got the idea to create the product. It could be anything. This will help the audience connect with the brand more.
This is something that will help you build credibility and authenticity in the eyes of your audience. Give them a tour of your workplace and let them know how things work out there. This will show the positive culture that you have in your workplace.
You can also show them how you prepare a product, to let them in on the manufacturing process. Moreover, you can also share some transformation stories. Make carousel posts, and compare them side-by-side to show the change you made.
Tutorials are a great way to boost engagement for Instagram. These are videos that help your audience perform some things better.
Tutorials can be of various types. You can use tutorials to show how to use or style the products that your brand sells.
Tutorials are educational as they teach your audience to correctly use some products. These are a great way to make your Instagram followers aware of how your products can be used.
User-generated content helps you as well as your audience. This type of content saves you a lot of time. you just have to repost the content which is made by your Instagram followers.
These posts can be made when you are running short on time and need to come up with some posts. These posts could showcase your Instagram followers using your products.
This helps your Instagram followers as they also get exposure and reach through the post you make on your account.
A carousel allows you to share more than 10 images in a single post. This is a great tool as it is shown to get better engagement by buying Instagram likes from the best sites listed at Reviewsxp.com.
You can use this method to post many photos of your products in a single post and drive up your engagement.
Your Instagram followers will like to see multiple pictures and it promises you a better chance of expanding your reach. Many creators use it in a slideshow format which is loved by their Instagram followers.
Giveaways allow your Instagram followers to participate in a contest through your Instagram post.
You have to set the prerequisite for being eligible for the content. You can ask them to follow your account, like your posts, comments, etc.
This helps you to use your post to gain more Instagram followers as well. This post idea should be used in a limited capacity. Doing too many giveaways or contests makes you look desperate for more Instagram followers.
This method has proven to be amazing at getting more Instagram followers from SocialPros.io when used correctly.
A carousel allows you to share more than 10 images in a single post. This is a great tool as it is shown to get better engagement by buying Instagram likes from the best sites listed at Reviewsxp.com.
You can use this method to post many photos of your products in a single post and drive up your engagement.
Your Instagram followers will like to see multiple pictures and it promises you a better chance of expanding your reach. Many creators use it in a slideshow format which is loved by their Instagram followers.
Giveaways allow your Instagram followers to participate in a contest through your Instagram post.
You have to set the prerequisite for being eligible for the content. You can ask them to follow your account, like your posts, comments, etc.
This helps you to use your post to gain more Instagram followers as well. This post idea should be used in a limited capacity. Doing too many giveaways or contests makes you look desperate for more Instagram followers.
This method has proven to be amazing at getting more Instagram followers from SocialPros.io when used correctly.
It could be the holiday season or any other special day in particular, people love a reason to celebrate. So, take advantage of these seasons and events and make a post out of it. Show them what you think of it and how you are celebrating it in your workspace.
Also, if you are doing anything special in the season, share that with the audience, and if you are bringing in a new product that very season, make a special announcement for that. Even if that is not the case, make sure that you share snippets from you celebrating the event in your workspace.
When you share and communicate your brand value with your audience, there is a chance that it will improve customer loyalty and employee retention. A study was conducted in 2024, which showed that more than 80% of people want brands to share their values.
Some clothing brands share how they use materials that are suitable for the skin and what kind of materials they avoid using. Some cosmetics brands share how they use organic materials, and avoid using harsh chemicals. You can pick your strategy and share it.
Join a viral challenge that most of the brands are participating in, and do it your way. Pick a challenge that aligns with your niche but do it differently. Show off your creative side and flaunt it to your audience.
Also, you can start your trend and make a challenge of your own. If you are an individual painter, you can start a challenge of how fast you can make a painting. Also, if you are a cosmetics brand, you can face a challenge that aligns with the specific niche.
If you launch your products and services on Instagram, then you can try to build up the anticipation and not make the reveal directly. Do not announce the product directly, and keep the interest alive through question stickers, videos, and teaser posts.
You always dont have to be creative to build hype. You can get help from influencers and make them discuss the new features. Use a poll on the stories to engage the followers in a discussion.
Make a game out of it and announce a small reward. This will keep them engaged.
Stories only last for 24 hours. So, running a flash sale through stories can bring you the engagement that you have been looking for. Flash sales are an integral part of the retail world.
However, these are short promotions, but effective in bringing in customers for making a purchase. They engage more and communicate to their immediate family and friends to the post, so they do not miss out as well.
Moreover, you can announce a special gift for the next few orders and see how fast you run out of products.
When you answer queries directly in the comment section, it highlights that you are always ready to serve your audience. This way, you can highlight the customer-serving side of your brand.
Post a question, and in the comment, section answer the question, and engage with the audience. Also, you can host a section where you request the audience to ask what they have been in their mind for a while about the brand or the products and services.
Social proof marketing makes for Instagram post ideas. It is quite difficult to beat. So, next time your customers share some positive feedback with you, turn it into a post. This will validate the customer’s opinion and share your success story.
However, remember to ask for their permission before you post. Use a piece of the comment as a caption or turn it into a graphic and post. Using these methods will allow you to bring some variation to your Instagram post.
It also helps you to have fun while making content for them. Having some variety will do wonders for your business and can even help you gain more Instagram followers.
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A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.
