Is LinkedIn Premium Worth It? Features, Price, & Users!

LinkedIn Premium enhances the platform’s benefits and helps you achieve your goals easily.

They have a basic free account that anyone can create. It allows you to connect with your classmates and colleagues, provide recommendations, and can also request.

You can also search and view LinkedIn members and different organizations. However, there are other LinkedIn tools for sales professionals, job seekers, businesses, and recruiters. The tools will connect you with business opportunities, high-profile individuals, and decision-makers.

The LinkedIn Premium has all of these tools embedded for different cases. So, is LinkedIn Premium worth it? Well, let’s get on with that.

What Is LinkedIn Premium?

LinkedIn premium is a paid service and offers some expensive features that you do not get with the free version. The features include InMail message tokens, detailed profile views, access to LinkedIn learning, company insights, private browsing, and personalized AI suggestions.

This premium subscription is available in four different categories Premium Career, Sales Navigator, Business, and Recruiter Lite, and each of these is tailored for different professional needs.

The cost of the annual subscription to LinkedIn Premium depends on the account type that you choose. The lowest tier is the Premium Career subscription, which costs $29.99 monthly and annually costs $239. These suit most career seekers who are looking for a job or trying to network professionally in their industry.

Key features of LinkedIn Premium

Is LinkedIn Premium worth it? Well, with these amazing features, it certainly seems totally worth it. Let’s take a look at the features.

InMail Credits

InMail message lets you connect directly with people on social media even if they are not from their network. If you have a free account, you can message people within your network. However, with InMain messages, you can pass the stage of sending a connection request and message the person directly.

Who viewed the profile?

With the premium subscription, you will be able to see who has been checking your profile for the last three months, and this will show you their names, job roles, and the companies where they work.

It is beneficial to reach out to interesting profiles directly, whether it is a founder, potential client, or recruiter. Some people will search in “private mode,” and you will not be able to find their information. However, the profile informs you that someone has searched your profile.

Learning courses

With the premium subscription, you will access “LinkedIn learning,” where you can find more than 16,000 courses on business topics, and real-life professionals teach these.

Job insights

LinkedIn Premium gives you competitive intelligence about a company or a job. Get detailed information about the company, where they are from, and who they hire, along with the number of applicants and their educational skills.

You can also search for jobs by salary and get an estimate for the specific region you are searching for. It also helps you look for jobs, prepare you for the interview, prepare your resume, and much more.

Competitive analysis

LinkedIn Premium provides extensive data on job postings and applicants. When you have access to this competitive intelligence, you get to compare the job requirements with your skills and qualifications.

You can even get in-depth insight into the skills you will need to succeed in the job role, and this includes soft skills, hard skills, and other key languages required by the job description.

Benefits of LinkedIn premium

LinkedIn is one of the best business platforms in the world with more than 875 million users. It has been ruling for 20 years, and still, now, it keeps growing month after month. So, looking for ways to make your connection strong in the business world is beneficial.

And with the premium account, you get to enjoy many more benefits. So here are some of those mentioned.

Featured Applicant Status

If you are a premium account subscriber, and applied for a job through the profile, they will show the account as “Featured Applicant.” This means that they have put you on a higher list, increasing the chances of the application getting viewed.

Resumes And Interviews

They customize your resume with the correct keywords and help you get a job. They also have prep pages for interviews and provide numerous behavioral questions that recruiters ask in different industries.

Company Research

LinkedIn gives you deeper insight into more than 3,50,000 companies with data like total job openings, headcount growth, hiring trends and more. This information can help in making strategic decisions.

AI Writing Assistant

There is a write with AI button that gives out suggestions to improve the headlines and the wording in your profile.

Unlimited Searches

With a premium account, you can try unlimited searches with up to 3rd-degree connections. With a LinkedIn free account, there is a limit restriction. So, “Is LinkedIn Premium worth it?” Because of all the features and benefits, it feels likely.

LinkedIn Premium Plans: Different Kinds

Here is a breakdown of different LinkedIn Premium plans, their cost, and what they include. The price mostly ranges from $29.99-$59.99 per month for job seekers. However, for sales professionals and recruiters, the price is different. Also, buying an annual plan comes with a discount.

LinkedIn Premium – Career

The LinkedIn Premium plan-Career is specifically for job seekers who want to improve their chances of finding a job. The cost of this plan is $29.99 monthly and $239.88 annually.

The plan includes:

• 5 InMail messages per month. However, you will be able to send messages to any LinkedIn user without needing any connection.
• You get an open profile
• You get to see how many people looked for you in the last 365 days.
• Important information about recruiters and top job recommendations.
• While searching for a job, you get some additional salary information.
• Access to learning videos.
• Assistance in the preparation of an interview.

However, there are certain limitations like you cannot search a lot of people together, or they stop showing you the search results. If it often asks you to upgrade the subscription plan.

LinkedIn Premium – Business

This plan focuses on business professionals. If connects you with decision-makers of the company and lets you connect with them. The monthly price is $59.99, and the annual price is $575.88.

The plan includes:

• LinkedIn credit 15 InMails per month.
• You can connect with people with unlimited people searching.
• Open profile.
• You have access to data of “Who has viewed your profile,” in the last 365 days.
• You can also access 16,000+ learning courses on LinkedIn.

LinkedIn Premium – Sales Navigator Core

This plan allows you to get the best business opportunities on LinkedIn. The monthly price for this premium subscription is $99.16, and the annual price stands at $779.33.

The plan includes:

• 50 InMail messages
• 365 days of profile views
• Open profile
• Unlimited people search
• Multi-seat version
• A lead-building tool, sales dashboard, real-time insights on leads and accounts, and lead recommendations

Is the cost of the premium services worth it?

The cost of LinkedIn premium is worth it only if the features align with your budget and what you are seeking. The cost of LinkedIn Premium depends on why you are using it, and what are the features you want, and whether you are a business owner, job seeker or recruiter.

Impact of generative AI on services that LinkedIn provides

LinkedIn itself uses AI for different purposes, like helping job seekers with relevant openings, analyzing profiles and looking into their skills and history. AI analyzes the connections and their search history to identify who they should connect these people with.

It helps in creating engaging content, analyzes their writing styles and gives them suggestions on how they can improve the posts. Moreover, it helps identify candidates for job roles by conducting an initial interview and analyzing resumes.

Use Cases

Choosing the right Premium plan is not always easy. Here are some of the use cases to help you decide: “Is LinkedIn Premium worth it?”

Job Seekers

A LinkedIn Premium plan can help to make connections to grab the right job. With the InMail Messages feature they have, you can communicate with people without connecting with them.  You also get to know who is looking at your profile.

You can check if the recruiters are viewing your profile. It also provides insights into job listings. Apart from the salary insights you get, you can also determine if you are a good candidate for a certain position.

Business Professionals

Every LinkedIn Plan tries to aim for the best and improve their business. Premium Business is one of the best picks for leaders and business professionals. Business professionals can use this to get information about the total employee count and headcount growth.

It also shows employee distribution, notable alumni, new hires, and the number of job openings in a specific country. This data helps in researching organizations and their potential competitors and customers.

Sales Professionals

This is a good choice for sales professionals to get hold of the right people and companies in no time. It keeps a track record of the company changing key leads and helps you reach out to prospecting leads.

So, Is LinkedIn Premium Worth It?

Still thinking, “Is LinkedIn Premium worth it,” or not? Well, if you have a budget, then it is going to be very helpful for you. However, whether you would take the benefits from the subscription or continue with a basic account depends on how you want to access your professional network.

The subscription is expensive, and you have to balance the needs with the features to make use of the advantages. Before you choose, look into the features with the probable estimates and then make an informed decision.

Read Also:

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