The goal of marketing is to convert your audience into customers. Investing in marketing for your real estate business is one of the best things you can do. With social media booming, it is important that you invest in it.
Investing in marketing is an excellent strategy for generating more revenue and profitability for your company. While traditional forms of marketing still work in some instances, their reliance alone is not wise.
There is a paradigm shift from the traditional methods of advertising to accommodate online forms. Studies have shown that there are over 4 billion active users of social media daily. In a nutshell, one in every three people is using a social media platform.
Social media networks have been instrumental in entertainment, learning new trends and current news, and networking. Businesses are taking advantage of the large window of opportunity for marketing their products.
The most effective way to drive lots of traffic to your website is through social media. While no sale happens on social media networks, they have massive traction for your website. The more people visit your site and share your content online, the higher the chances of getting sales.
A great example of a team that leverages social media for its real estate business is The Kay-Grant Group, an experienced Realtor group in Scottsdale. Every time a transaction closes, they post on their Facebook page and show their followers how good they are at helping people buy homes.
People always get more confident about your company when you share testimonies of former buyers and tag them. Potential buyers can be able to reach out to those former clients and verify your trustworthiness.
Many social media platforms vary in their capabilities and the number of visitors that they attract. The two most used social media platforms with the highest potential for your marketing are Facebook and YouTube. Below are some tips that can help your business attain maximum returns.
Before we dive into how to leverage social media platforms, it is important to know what online platform is going to be the best for your business. Remember that you do not have to consider every single one.
Every business is unique and so is the audience. So, take some time and think about your audience, and then decide what resource you need to reach them effectively. It could be through social media or some other strategy.
There are different kinds of social media platforms that you can use for marketing real estate and they can overwhelm you. Let’s have a look at what those are.
Facebook is one of the best platforms for posting company-oriented events and content, as well as people-oriented content like leaderboard shout-outs, announcing new employees, success stories, client appreciation, and a lot more.
This is one of the widely used platforms which has seen extensive advertisement forms and huge growth in the last few years. The algorithm of Facebook favors posts with a lot of high engagement.
Thus, including a lot of images and videos in the posts is a great way to increase engagement and extend the reach of the brand.
This is a great place to network with other enterprises in the industry, share real estate-related information, post company accolades, connect with customers and a lot more. All of this is going to make your brand a credible resource. More than 50% of the marketers in the U.S. use LinkedIn and it is one of the most trusted social media platforms.
Twitter is one of the best platforms for building a community and finding news about the industry. When you follow and use the relevant hashtags, you can take part in conversations and social listening to gain valuable insights about what your audience is discussing. However, this is not a platform where you should spend most of your time.
Instagram is the platform where the majority of the visual aspects of the company can shine. Post highlights of the featured properties and pictures of the neighborhood and give your viewers an idea of the place.
You have the option to post multiple pictures and create stories through your profile and a lot more; Thus, it is an amazing platform to create interest in the company and develop the brand.
When applied correctly, social media can be an amazing way to share advice, open a dialogue as well as forge an ongoing relationship with renters, buyers, and sellers. Here are some fo the tips that you can incorporate into the social media strategy for real estate.
Ensure that you post content that is appropriate and in a consistent manner. Post educative content about how to make purchases, finance purchases, and why you use certain technologies in construction.
These topics show your audience that your brand gears towards adding value to them, thus gaining more trust.
Create regular content for your audience so that you can have more dominance in the platforms.
Using your target location in advertisement helps in gaining more quality traffic to your social media accounts.
Hashtags are the use of the keyboard pound (#) sign to connect to a specific topic. Hashtags allow you to reach your target audience faster and more efficiently. Applying hashtags before the subject of real estate, target locations, and your brand will enable the target audience to get you more quickly.
Hashtags are also useful during the launch of new projects for sale and promotions. The marketing technique allows you to monitor your marketing campaigns on social media closely.
Posting appropriate high-quality photos and videos of your projects under construction or readily available for sale boosts sales. People tend to buy what they see. Attaching these multimedia files allows customers to visualize themselves and how the house is the right property for them.
The discoverability of your brand online matters means a lot in conversions. A high ranking on the search engine result pages (SERPs) on the internet helps grow your business. The internet has become among the first places people turn to when making any purchase.
Investing in Google Ads helps in the click-through rate and visibility of your website at the top of SERPs. Paying for the ads allows the search engine to display your website at the top of the search result pages.
When a search is done based on keywords in the real estate market or your given area of interest, the search engine will return your organization before the organic search result.
It would be best to use search engine optimization (SEO) tools to help your website/webpage rank. SEO ranking entails the classification of websites in the SERP based on a particular keyword. A high ranking in SEO for real estate means that your website will be featured at the top of the SERPs’ organic search.
To have leverage in SEO marketing, you need to ensure the following:
Email marketing is a digitized form of direct mail marketing. It entails sending your marketing campaigns to personal emails on your contact list. Email marketing is one of the cheapest marketing strategies with the highest return on investment.
Emails are cost-effective ways of marketing your business in a fast and efficient manner. It is so easy to monitor the delivery of your emails and know how your campaign is fairing.
The following is a guide for a successful email campaign.
The easiest way to create a verified email list is to create opt-in forms on your website. Subscribers to your content will need to input their email addresses to receive more details about your company or products. Ensure that once a person feeds in their email address, you send them a welcome email.
There are numerous email software that will help you achieve more in your marketing campaign. The tools enable you to send customized automated messages to your subscribers in one go. The software also provides delivery reports, which help you know how many people have received your emails.
Personalize the emails like a real person to another real person. Use the first name of your subscribers when sending the messages.
Have a strong social media presence that involves doing work towards creating personalized and engaging content for your business and audience. There are a lot of benefits if you can build trust and generate leads though these channels.
This is essential for your real estate business. Social media is a platform that has made reaching out to the public easy. Think of it as a toolkit for your business that is going to make your agency available to the people and help create a brand.
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A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.
