LinkedIn is your go-to platform for socializing, whether you’re a service provider, business owner, or professional. Aside from recruiting and finding jobs, LinkedIn provides you with the network to run ads and get leads that convert into paying customers.
But, creating a LinkedIn ad is a little less than easy. There’s a learning curve. And we’ve helped you learn it through a step-by-step guide.
Stick to the end of this article to be a pro at creating LinkedIn ads.
LinkedIn ads are paid advertisement campaigns that you run on LinkedIn. It works (prominently) well for B2B marketers, SaaS businesses, and service providers. Once you create an ad on LinkedIn, you can tailor it based on target audience, demographics, and preferences.
There are four primary types of LinkedIn ads examples that users can run, They are:
Sponsored content refers to any content or promotional material on LinkedIn that can appear on the feed of any LinkedIn user. These are the ads you will typically see when you scroll through LinkedIn posts on both smartphones and computers.
These advertisements are marked with the Promoted tagline beside them on your news feed. These LinkedIn paid ads can contain simple text or be accompanied by a photo or video with external and internal links.
If you ever thought about what is InMail on LinkedIn, then know that they are simply direct text messages sent to various LinkedIn users. Depending on the amount of money you have paid, the number of promotional text messages sent directly to users will differ.
However, LinkedIn restrictions are placed on the maximum amount of texts that you can send this way. Also, the same users cannot receive the same ad from you more than twice in three days.
Statistics have estimated that 88% of LinkedIn users prefer businesses to send them sponsored messages, but only around 48% of businesses on LinkedIn do so.
Sometimes, you will see promotional text messages appear on the top right side of your LinkedIn feed when you scroll through some posts. These are paid text ads by businesses that you can place to get quick views that often lead to generating unexpected leads.
Considered to be the best form of ad by many LinkedIn users, dynamic ads add a personal flavor that Facebook marketing and YouTube marketing cannot.
When these ads appear in your feed, it will also show your image and name in the tagline, recommending you to do some action like following them back or checking out what vacancies the company has currently.
LinkedIn has been helping run Video ads since 2018. Video ads are more engaging than other forms of content like text-based posts or photos. In fact, with video ads, you can generate leads, get more website traffic, and build a strong brand awareness.
If you have decided to run your first LinkedIn ads for your business to make great progress, then follow the steps explained down below:
First, you should ensure that you have a LinkedIn company profile page for your business. This is super important as this will be the face of your business. It should be regularly updated, posted with all the latest company details, and even have connections with current employees.
After you have done so, head over to the advertising menu, where you will find the LinkedIn Campaign Manager. Learn the uses of social media management tools like this since all your ads will require it.
In this campaign manager, you will get to set a name for your advertising campaign and the target audience’s age, professional, and geographic demographics.
Based on the types of formats available for LinkedIn ads explained before, you have to select the best format based on the target audience and scope. If you want to target younger professionals and freshers, then using attractive sponsored content, sponsored texts, and dynamic ads will best suit your purpose.
The next step involves designing your LinkedIn ads. You must hire and take the advice of a graphic designer and a social media consultant on deciding upon the perfect ad to show. Whether it’s only text, picture, or video, it must be presented well with the target audience kept in mind for maximum clickability.
After you have designed the advertisement, it is now time to set the target demographics. The option for doing so is already found in the Create Ad tab on LinkedIn. Here, you need to mention the age group that your ad is targeting.
This is important because almost no products are meant for people of all ages and genders. Therefore there is no point in showing your ads to them on LinkedIn, or else you will have to learn how to block someone on LinkedIn.
After you are done with everything, it is now time to allocate your budget for your LinkedIn Ads. Depending on your budget, the number of users who will be shown your ad will be calculated. Therefore, the more you pay the higher will be its reach.
If this is the first ad that you are posting, then we recommend not setting the budget too high. Try to get a feel of how ads work and how to make them perfect before spending a large amount on them and then learn how to cancel LinkedIn premium.
After you are done budgeting your ad, it is time to schedule it. Here, you will decide on what times and for how long your ads will be shown to LinkedIn users. Set the timer on and relax to see what happens next.
Every LinkedIn ad has its own purpose. You either want traffic, leads, or more engagement. Whatever your reasons might be, you should create ads with data-driven insights so that your campaign is successful. That’s why A/B testing is important.
With A/B testing, you can reach the right audience, generate traffic, and create impactful messaging without relying solely on intuition or guesswork.
But how do you do A/B testing for your LinkedIn ads? Here’s how –
Define your Hypothesis: You already have an ad. However, creates another one based on the hypothesis that the new one will work. Here’s building your hypothesis, which is the most important part.
Choose a Variable to Test: You must find a single variable to test. These can be your audience, timing, creativity, or your spending.
Create Two Ad Campaigns: Run two similar ad campaigns. But the variable you are testing has to be different.
Run both campaigns at the same time: To check the optimum level of performance, run two ad campaigns at the same time. LinkedIn will help identify winning campaigns depending on the selected KPI.
The use of LinkedIn Ads has been successful over the years because of how well it is integrated with the application and the website itself. This has made it super easy for job seekers to find the job they are looking for, and vice versa.
This is why creating a good ad is necessary by following the aforementioned process. From targeting your audience to creating an ad and budgeting its schedule, everything can be done using LinkedIn Campaign Manager. If you are ready to create LinkedIn ads after reading this article, then check and share our other articles also!
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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.
Nabamita Sinha, 17 hours ago
