Marketing Strategy

Spin-To-Win Wheel For Generating Leads? Know The Benefits

published on: 26.08.2021 last updated on: 08.10.2024

First, what is this new technology that can increase click-through rates and conversion rates? This spin-to-win wheel for a website, also known as a gamification popup, is a type of advert that is used to keep customers entertained and keep them on a certain webpage.

By preventing them from leaving, you can increase the likelihood that they will stay on your page. They can also purchase a product or service or engage with your site further.

What is a spin-to-win wheel pop-up?

Spin the Wheel is popularly known as the “spin to win popup.” It is one of the most interactive pop-ups that companies designed to get their visitor’s attention and improve engagement on their website. This is practically a digitized version of the classic fortune wheel.

No coding is needed to prepare the wheel. There are various apps that help in preparing a spin-the-wheel. There are various templates, and you can choose one to your liking and prepare the one that suits you.

Best practices for spin-to-win wheel pop-ups

It is necessary that you know the best practices that you should follow to maximize the effectiveness of this spin-the-wheel. Here are some of the best practices listed.

Timing and triggering

  • Show the wheel when the visitor is leaving the website. This is going to create a sense of urgency and get them tangled in last-minute conversations. 
  • Do not display the popup when they arrive. Give them some time to look into the website before they engage with the pop-up. 
  • Make it target-specific. The segment should be based on demographics, user behavior, and other criteria. This is going to help you form the pop-ups and get them prizes depending on their interests. 

Design and visuals

  • Make sure that the design and color palette of the wheel match the visuals of the brand for a cohesive feel and look. 
  • Keep the design sleek, clean, and simple for the visitors to understand. Don’t overcrowd with a lot of texts and segments. 
  • Optimize the pop-up for mobile devices and get the user a seamless experience throughout all platforms. 

Prizes and offers

  • Offer different prizes that are going to be appealing to the target audience. Think of a mix of products, free shipping, exclusive offers, and discounts. 
  • Mention the value of every prize and that will encourage participation. 
  • Consider various prizes for maintaining excitement and fairness. 

User experience

  • Use clear and strong CTAs and guide the visitors through the entire process. 
  • Make sure that you have a responsive and smooth spinning animation to improve user experience. 
  • Communicate to the users how their personal data is going to be used and prioritize data security. 

Post-spin engagement

  • Ensure that you have a targeted email campaign for those who spin the wheel but do not convert at that very moment. 
  • There should be retargeted ads to engage those users who did not win anything from the wheel or did not complete their purchase. 

Some additional tips

  • Test various popup designs, prize combinations, and timings to identify effective strategies. 
  • You have to implement a few measures to stop users from abusing the system, like getting the email for verifications and limiting spins. 
  • Monitor certain metrics like click-through rates, average order value, and conversion rates to measure the impact of the pop-up. 

Now that you know the best practices, it is time to know the benefits of a spin-the-wheel for your marketing strategy.

Benefits Of A Spin-To-Win Wheel For Your Website

Using this spin-to-win wheel for a website is a beneficial marketing state. It can help increase the likelihood of gaining new customers, increasing your target market, and boosting your sales.

When you use this popup plugin on your main web page, you can increase the chances of connecting to the audience’s emotions and personal way of thinking instead of just purely business.

If they see something they like and a game that is fun to play, they are more likely to relate to your business than others.

Customer Retention

One of the main benefits of using a spin-to-win wheel for a website is to help increase your customer retention levels. By keeping people on your page, you can boost the chances of one of these people staying to buy your products or services. Therefore, this gamification plugin helps keep customers on your site to buy your products!

Satisfying

The next benefit of using a spin-to-win wheel for websites is the satisfaction factor that you can get from playing this game. The most satisfying option to use is a game popup or ad that will grab the attention and the mind of the consumers. By keeping customers happy, they are more likely to stay with your business.

Using a spin-to-win wheel for websites, like Wheel of Popups, can increase the customer retention rates between 25% and 95% in some cases!

Unique Approach

The third benefit of using a spin-to-win wheel for websites is the unique approach to getting more customers. Unlike boring marketing strategies that are often unsuccessful, using this gamification popup lets businesses use a fun and exciting way to keep customers entertained. By playing spin the wheel games, like the Wheel of Popups, customers will enjoy staying on the page.

At the same time, the business will learn more about their garage customers, such as when they joined the page, how long they stay on the page, and other real-time insights that can help the company learn more about their ideal clientele.

Personalize Your Message

The last benefit of using a spin-to-win wheel for your website is to personalize your message if you are a boring brand with nothing unique, no one will come to you. However, by personalizing your message using the Wheel of Popups, you can make your marketing visually appealing, build customer loyalty, and target your ideal audience.

Conclusion

If you are debating what type of marketing ploys to use to build customer loyalty, build brand recognition, increase conversion rates, and boost your reach, consider using a spin-to-win wheel for your website to increase engagement. By using this tactic, you can keep customers engaged and entertained!

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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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