Organic social media reach shows the number of individual accounts that have seen your post or content on a social media platform. It is frequently mistakenly assumed that it is solely dependent on the type of content you post online.
However, no matter how engaging your content is, it can reach only a limited number of people unless it goes viral. So, how can you attract the right community of followers and expand your content?
The following five tactics may hold the answer to increasing your organic social media reach.
Everyone wants a large following on Instagram. So growing your Instagram following is a worthy goal for every business. And as gaining followers and an audience on this platform has become increasingly complex and competitive, many are tempted to straight-up buy fake followers.
However, as organic growth is always better, we strongly advise you to get Instagram followers only by hiring an expert team that uses an AI-targeting algorithm. Finding organic followers that are most likely to interact with your content can secure you long-lasting engagement and credibility. Moreover, this is the best way to build a community that is actually interested in you, your brand, and what you have to say.
Most businesses believe they need to have a presence on every social media platform, from Facebook to Pinterest, but that is not always the case. The thing is that you need to be present only where your audience is. Everything else is just a waste of time, energy, and money.
To help you decide which platform is worthy of your time, you can email a survey to your customers and ask them which social media they use. Or, if you have a blog, take a look at who’s sharing your content and, most importantly, where they are sharing it. Then, follow these figures to determine which platforms you need to concentrate your efforts on.
Profile optimization is a tactic you can use to make your social profiles look their best. And the great thing about all social media platforms is that every element of your profile can be easily tweaked for better exposure. Some of the most straightforward strategies you can instantly use are:
Keeping your social profiles tidy and optimized for your business can sometimes only take a few minutes. However, its influence on driving your target audience to your content and converting them into followers can be long-lasting.
The better social media engagement with your customers is, the stronger their relationship is with your brand. That, in turn, equips you with more opportunities to build brand loyalty, increase word-of-mouth referrals and boost sales.
So start engaging with your followers by replying to their comments and mentions. However, instead of a simple “Thank You,” grip further and continue the discussion by asking them their opinions on the topic.
Go even further and make sure you use videos and images as they are more personal and visual ways of grabbing your follower’s attention. Remember, by genuinely engaging with them, you build a reputation and attract people truly interested in what you are doing.
If you want your content to perform great on social media, you must seriously consider it. After all, why would someone spend time on your content if you do not spend time on your social media content strategy?
So, to start, learn about your audience. What are their interests? What are their demographics? Monitor their feedback, comments, and engagements and review data about this group that you have already collected through the analytics tools of the social media platforms you already use.
More importantly, establish goals for your content strategy, but keep them realistic. Keep in mind that pushing sales all the time will not help you grow an organic audience. Instead, make time and focus on building your brand, audience, and community.
The secret to increasing your organic social media reach is the same as the secret to ranking well on search engines. It is all about optimization and high-quality content.
So, start thinking about your social media efforts the same way you think about your SEO, and you will see that everything will begin to make sense. So, use the six tactics we gave you above and increase your organic social media reach today. Good luck!
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Mashum Mollah is a digital marketing expert and contributor with over 10 years of experience in the industry. He is skilled in search engine optimization, social media marketing, and content marketing. Mashum is passionate about helping businesses achieve their online goals and is committed to staying up-to-date with the latest digital marketing trends and strategies.
