Pinterest Ads: The Beginners Guide To Pinterest Advertising For 2024

Pinterest is a visual discovery platform that helps people find and save ideas for everything from recipes, to fashion, travel, etc. Over 450 million monthly active users use Pinterest to plan, shop, and get inspired. Therefore, Pinterest Ads have become a popular marketing tool technique for 2024.

But Pinterest is more than just a place for browsing and pinning. It’s also a powerful marketing tool that can help you reach and engage your target audience, drive website traffic, and increase sales and conversions. That’s where Pinterest Ads come in.

Therefore, read this post if you want to learn how to use Pinterest Ads to boost your Pinterest marketing campaign.

Why Should You Use Pinterest Ads?

You might ask – “Are Pinterest ads with it?” or “Do Pinterest ads work?” Pinterest Ads library offers many benefits for advertisers who want to grow their brand awareness, reach, and results, such as:

1. High-Intent Audience

Pinterest users are not just passive consumers of content. They are active seekers of solutions who use Pinterest to plan, research, and purchase. According to Pinterest, 97% of the top searches are unbranded, meaning users are open to discovering new products and brands.

Moreover, 89% of users say they use Pinterest for purchase inspiration, and 85% of users have purchased based on the Pins they see from brands.

2. Visual And Engaging Format

Pinterest Ads are designed to capture users’ attention and imagination with stunning images, videos, and animations. They also allow you to showcase multiple products or features in one ad, with formats like Carousel, Collection, or Story Pins.

You can also add interactive elements to your ads, such as Shop the Look, Product Catalogs, or Dynamic Retargeting, to make it easier for users to browse and buy your products.

3. Action-Oriented Results

Pinterest Ads are not just for brand awareness or impressions. They are also for driving action and conversions. You can use Pinterest Ads to achieve various goals, such as increasing traffic, leads, sales, sign-ups, downloads, or app installs. You can also measure and optimize your performance with conversion tracking, attribution, and analytics tools.

How To Use Pinterest Ads?

To use Pinterest Ads, you need to have a Pinterest business account, which is free and easy to set up. Then, you can follow these steps:

Step 1: Create Your Pins

Pins are the basic unit of Pinterest Ads and the images, videos, or animations you want to promote. You can create your Pins from scratch or use existing Pins from your profile or website.

You can also use the Pinterest Ads Manager or the Pinterest Tag to create and upload your Pins in bulk. Ensure your Pins are high-quality, relevant, and optimized for your goals and audience.

Step 2: Choose Your Campaign Objective

Your campaign objective is the primary goal that you want to achieve with your Pinterest Ads, such as brand awareness, video views, traffic, conversions, or app installs.

Your campaign objective will determine how your ads are delivered, measured, and optimized by Pinterest. You should choose the campaign objective that aligns with your Pinterest strategy and budget.

Step 3: Set Your Campaign Details

Your campaign details are the settings that define your Pinterest Ads campaign, such as your campaign name, budget, start and end dates, and pacing. You should set your campaign details according to your objective, performance, and expectations.

Step 4: Select Your Ad Group

Your ad group is a subset of your campaign that allows you to group and organize your Pins by different criteria, such as target audience, placement, or format. You can create multiple ad groups within one campaign to test and compare different variations of your Pins. You should select your ad group based on your campaign objective and strategy.

Step 5: Define Your Target Audience

Your target audience is the users you want to reach and engage with your Pinterest Ads. Therefore, define your target audience based on various criteria, such as demographics, interests, keywords, behaviors, or custom audiences.

In addition, use the Pinterest Audience Network, a network of partner websites and apps that display your Pinterest Ads, to extend your reach beyond Pinterest. Moreover, define your target audience based on your campaign objective and customer persona.

Step 6: Choose Your Ad Placement

Your ad placement is where your Pinterest Ads will appear on Pinterest, such as the home feed, the search results, or the related Pins. You can choose to have your ads appear on all placements or select specific placements that suit your campaign objective and target audience. You should choose your ad placement based on your campaign objective and performance.

Step 7: Pick Your Ad Format

Your ad format is the type and style of your Pinterest Ads, such as standard, video, carousel, collection, or story.

You can choose the ad format that best showcases your products, services, or content that matches your campaign objective and target audience. Your ad format should be based on your campaign objective and creative assets.

Step 8: Set Your Bid And Budget

Your bid is the amount of money that you are willing to pay for each action or result that your Pinterest Ads generate, such as impressions, views, clicks, or conversions. Your budget is the amount of money you will spend on your Pinterest Ads campaign or ad group per day or lifetime.

You can choose to have your bid and budget automatically optimized by Pinterest or manually set by yourself. Set your bid and budget based on your campaign objective and return on investment.

Step 9: Launch Your Campaign

Once you have completed all the steps above, you can launch your Pinterest Ads campaign and reach and engage your target audience. You can also monitor and optimize your campaign with tools such as the Pinterest Ads Manager, the Pinterest Tag, the Pinterest Analytics, and the Pinterest Conversion Insights.

Tips And Best Practices For Using Pinterest Ads

Pinterest Ads can be a great way to grow your brand awareness, reach, and results if you use them correctly and wisely. Here are some tips and best practices to use Pinterest Ads effectively:

1. Use High-Quality And Relevant Images Or Videos

Pinterest is a visual platform, and your images or videos are your Pinterest Ads’ first and most crucial element. You should use high-quality and relevant images or videos that capture your audience’s attention and interest and reflect your brand identity and value proposition.

You should also use vertical images or videos, as they take up more space and perform better on Pinterest.

2. Write Clear And Compelling Headlines And Descriptions

Your headlines and descriptions are the second and third element of your Pinterest Ads, complementing your images or videos. Therefore, write clear and compelling headlines and descriptions that communicate your message and call to action, including relevant keywords and hashtags. 

In addition, keep your headlines and descriptions concise and consistent with your images or videos. Moreover, you can use Pinterest for blogging. 

3. Use Interactive And Engaging Features

Pinterest Ads offer various interactive and engaging features that can enhance your ads and make them more effective. You should use these features to showcase your products, services, or content and to inspire your audience to take action. Some of these features are:

• Shop the Look: This feature allows you to tag multiple products within one image or video and link them to your website or landing page, where users can buy them. You can use this feature to create shoppable ads that showcase your products realistically and appealingly.
• Product Catalogs: This feature allows you to upload your entire product catalog to Pinterest and create dynamic ads that display your products based on your target audience’s preferences and behaviors. You can use this feature to create personalized and relevant ads that drive sales and conversions.
• Dynamic Retargeting: This feature allows you to retarget users who have visited your website or app or interacted with your products or content on Pinterest and show them ads that match their interests and intents. Additionally, use this feature to create remarketing ads that increase your retention and loyalty.
• Test and optimize your ads: Pinterest Ads are not a one-size-fits-all solution. You should test and optimize them to find the best combination of elements that work for your campaign and audience. Therefore, use tools and metrics that Pinterest provides, such as the Pinterest Ads Manager, the Pinterest Tag, the Pinterest Analytics, and the Pinterest Conversion Insights, to measure and analyze your ads’ performance and to make data-driven decisions to improve your ads’ effectiveness and efficiency.

Conclusion

Pinterest Ads are paid promotions that appear alongside the organic content users see. They look and feel like regular Pins, but they have a “Promoted” or “Sponsored” label and a link to your website or landing page. Therefore, use Pinterest Ads to showcase your products, services, or content and inspire users to take action.

However, if you have any doubts regarding Pinterest Ads, tell us in the comments below!