If you are a start-up who is getting into Mobile App Publishing, chances are you are concerned with two main things-
Over the past few months, we have spoken to numerous app development companies and found out that they continuously strive to strike a balance between these two questions. Avenues for monetizing apps are seeing a lot of chatter in different tech ecosystems.
However, of late, a simple, clear, and everlasting solution has come up, which has been able to address both the above-mentioned questions rather satisfactorily- SDK Monetization.
In this article, we are going to talk about one of the lesser-known aspects of the Application Development and Publishing Industry- how to monetize app development using SDK monetization.
SDK stands for ‘Software Development Kits’. Mobile SDKs are a piece of code, which helps third-party services and technologies to connect to an app. This helps in analyzing engagement and studying analytics.
These kits are instrumental in connecting to ad platforms and helping publishers monetize their apps. In other words, sdk monetization helps app publishers generate revenues by leasing out spaces on their apps to ad exchanges and platforms.
App publishers are spoiled for choice when it comes to SDKs. However, there are ways and means of choosing the best ones for SDK monetization-
Publishers should ideally go for SDKs, which are ‘Direct’ in nature. The direct nature of the integration speeds up the process reducing the latency levels, which are created because of tag integrations.
It is important to note that every time you are using SDK monetization, you are opening yourself up to discrepancies, which can take place due to faulty tag integrations. This is why it is best to go for Direct SDKs, which exhibit little or no discrepancies.
If you are choosing a Direct SDK, you will be able to set up a data-driven solution to your CPM estimates. This offers a very good understanding of how much data is being used by the user, aspects like the location data, as well as device data, become readily available.
One of the major issues most App Publishers face when working with SDK monetization is how not to compromise on the user experience. You might have seen how news apps always have some display at the end of the app screen.
For publishers, users are critical. However, they also have to keep themselves afloat by generating money. This is why companies like Infatica state that the best SDKs are the ones, which do not alter the user experience of the app under any circumstances.
Publishers also need to be careful about whether the SDK works with fraudulent ad exchanges. This is critical as one bad in-app display can destroy the credibility of the app. Hence, it is important that publishers connect with mobile ad exchanges, which work with reputed and credible partners all the time.
An SDK Monetization model is far superior to a basic tag-based revenue generation model. It should be noted that if you are working with the best SDK monetization companies, you are going to gain a lot, both in terms of revenues, as well as in terms of data. App Publishers do not have to spend any extra time, effort, or resources to generate revenues with the help of an SDK.
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Mashum Mollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He blogs at BloggerOutreach.io.
