You won’t believe me as I spill the beans with these crazy Snapchat statistics. But, after reading them, I am sure you will add Snapchat marketing to your marketing campaigns.
Snapchat, a photo and video-based social networking platform targeting a younger demographic, has increased its stock value by 350 percent from 2020 to 2021. Furthermore, most Snapchat users, a whopping 38% to be precise, are based in the US.
So, by any chance, if your business targets a younger audience based in the US, Snapchat is just the platform for your proliferation and driving more sales. So what is Snapchat marketing, and what are the best Snapchat marketing strategies? Well, let me take you on a tour while you sit back and read.
Snapchat marketing is marketing campaigns performed on Snapchat.
Well, It’s not as simple as that. Let me explain the marketing opportunities on Snapchat.
Snapchat is a social media platform with around 400 million monthly active users. The users can post image snaps and videos that disappear seconds after viewing on this platform.
The platform is profitable for targeting audiences for any business that targets mostly younger audiences.
On Snapchat, four users out of ten claim to have found a business endorsed by a celebrity or influencer. Most of the users are aged between thirteen to twenty-four. In addition, 61% of the Snapchat users are women.
Marketers targeting US-based younger audiences will generate better ROI once they invest in Snapchat marketing. In addition, if the business products are women-centric, like cosmetics and fashion items, marketers will see a better result of their Snapchat marketing campaigns.
Successful marketers look for all the opportunities they find to reach out to their potential customers, and Snapchat is one of those platforms that offers them unique opportunities. As of 2024, the platform has 406 million active users daily.
Of this 406 million, 80% are less than 34 years old. The platform gets to 90% of 13-24-year-old population worldwide and 75% in more than 25 countries. This is what makes this platform an ideal one for targeting Gen Z, Millennials, and Gen Alpha.
Even though it does not have a huge user base like YouTube and Facebook, it has impressive engagement as well. According to current data, average Snapchat users are found to open their account more than 40 times a day and spend more than thirty minutes on this platform daily.
This means people use this platform to interact with social circles on Snapchat more than any other social media platform. Yet people do not take Snaochat seriously as compared to other social media platforms for marketing.
You think of any brand, and they have a footprint on Facebook as well as Instagram. But not Snapchat. Very few have taken their marketing strategies to Snapchat, which could bring them amazing results.
Snapchat has optimized itself for authenticity. Given the short-lived nature of the platform, with its unfiltered content approach style, branse can use this app to connect with people when they feel an immediate need. This is something very valuable.
However, if this is not enough, this app Snapchat, has proven itself as a competitive force in the social market. With the augmented reality shopping experience, you are able to build a good shopping experience for users with the help of this app, which other apps cannot.
First things first. Snapchat is not for all brands. There are reasons why it is a less-explored social media marketing platform compared to other social media platforms. Moreover, if your target audience is a younger crowd, it is worth considering.
Brands that have a youthful tone and image and prioritize authenticity, creativity, and realness are best suited for Snapchat. If the brand image is very professional or has some restrictions and limitations around the marketing efforts, then it’s best you look somewhere else.
Lifestyle brands, beauty products, fashion labels, tech startups, and entertainment companies are some of those brands that can get success form this app. However, there is an opportunity for all kinds of brands who are interested in using Snapchat’s tool to create engaging and immersive content with the users of the platform.
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Different Social media platforms have different algorithms and different bases of major users. Snapchat is no different from being different. However, through the fun and interactive visual content-based platform, small and medium businesses have the chance to improve and emerge strongly on Snapchat. So, if you are wondering how to use Snapchat as a marketing tool, here are some tips to help you out.
Not just Snapchat, for any social media marketing campaign, you need to look at the potential target that you can find on that social media platform. You also need to understand your business. Does your company sell the product for which you can find an audience on Snapchat? Or, rather, does Snapchat have the audience you are looking to sell products to? If yes, you can move forward. You need to know-
Once you have the idea of your targeted customers, segmenting them will help you get better results for your ad campaigns. For example, language, interest, geography, or behavior-based segmentation of the targeted audience will help you generate more leads and conversions.
Snapchat is a fun and entertaining platform to attract users through engaging content. If you post engaging and relevant image and video content on Snapchat, your targeted audience will be drawn to your snaps.
Be it images or videos, make sure that your posts formulate a linear product and business story. Top performing brands use stories for better customer engagement and higher conversion rates. On Snapchat, you must use all the powers of content to make the best of your ad campaigns.
Snapchat is a funny platform. Unlike Facebook or LinkedIn. Your moody and formal approach will not work on Snapchat. It is a colorful platform, and everyone here is having fun. So, if you are willing to promote to raise your brand awareness, you need to do that informally.
You need to be funnier and post creative content that talks about your business in a more humorous way.
Now that you have all the essentials in hand and know what Snapchat marketing is, you can start marketing on Snapchat. Here are some of the tips for preparing a Snapchat marketing strategy-
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Here are some of the most frequently asked questions about Snapchat marketing-
Some of the basic Snapchat marketing how-to include-
Small and medium-sized businesses have the best opportunities on Snapchat for telling their brand’s story. Localized marketing campaigns for brands targeting younger demographic have a healthy marketing opportunity on Snapchat. In addition, the platform offers brand to audience communication options, helping drive more sales.
Snapchat is an excellent platform for building brand awareness, especially for small businesses. Snapchat users don’t skip the brands’ stories; they watch them closely. Out of ten Snapchat users, four find out brands they like on Snapchat. So, if you have a small business, you can indeed raise brand awareness through Snapchat marketing.
Small businesses looking for a younger audience have the best opportunity on this platform. With a well-planned Snapchat marketing strategy, you have the best chance of getting more sales. Of course, you are free to use the strategies I have mentioned in this article. If you feel helped, I will be glad to know about your experience on Snapchat.
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Shahnawaz is a passionate and professional Content writer. He loves to read, write, draw and share his knowledge in different niches like Technology, Cryptocurrency, Travel,Social Media, Social Media Marketing, and Healthcare.
