In the last few months, marketers have been trying to explore how they can improve their Inbound Marketing ROIs. They are leveraging platforms like Quora, Reddit, Medium, and Question Hub to increase traffic to their brand websites.
The common mistake that almost all brands make is not thinking of social media and SEO as being complementary to one another. We see frequent examples of how brands push both of these strategies in watertight compartments.
In most instances, there is no communication whatsoever between teams that handle social media and SEO activities. This is a problem that needs to be reversed immediately.
Social Media and SEO strategies must evolve as a common concern to drive traffic, improve reputation, build credibility, and enable online sales.
In this article, we discuss how brands need to engage SEO to help grow more traffic by taking help from social media platforms. If you want to add a new and interesting dimension to your digital marketing, this article will help you in multiple ways.
Maintaining an active presence on social media means sharing your brand’s content on platforms like Facebook, Instagram, LinkedIn, Snap, YouTube, and TikTok, among others.
The important thing to note is that social media helps spread awareness about your brand. Just like search engines, the algorithms of social platforms are tuned to help in search and discovery.
If the content on your brand’s social media pages is interesting enough, audiences will feel encouraged to know more about your brand. They can do so by clicking on the links to your brand website or simply typing your brand’s name on Google’s search bar.
In both respects, you will see that it benefits your brand’s online marketing efforts. When they type the brand name on Google, it benefits the branded keyword search. When they click on a link and go to the website, it aids traffic flow and becomes considered an authority sign.
If you are thinking of building a social media SEO strategy, you would want it to help yur websites rank better in the search engines with the help of this. Here are some of the strategies mentioned that help in the process.
One of the best strategies that brands can follow to optimize both SEO and SMM is to use integrated keywords.
Make sure that the keywords you are targeting for your SEO activities are being generously used in your social media copies. At the end of the day, everything operates on the search engine. By having this, you will amplify your search volumes.
Historically, we have always grown up knowing that links on social platforms are No-Follow in nature. However, if experts and insiders are to be believed, that is something that is slowly changing.
Many believe that given the kind of authority social platforms have, any link is worth its weight in gold. Brands need to put branded links on their social media profiles and posts.
People love to read interesting and informative content. They also feel the need to share them with their friends, family members, colleagues, or even followers.
By putting something as simple as social media share buttons on your website blogs, you can ensure that your content gets shared and discovered. The more shares you have, the better it will be for your SEO.
What if I told you that you need to perform an On-Page analysis of your social profiles as well? This means ensuring that your page description carries your targeted keywords and brand links.
Additionally, you must ensure that all the content on your social profiles is genuine and up-to-date. Make sure to write original content and not copy-paste them from the website.
Everyone knows that strategies like Blogger Outreach are great for SEO, while Influencer Marketing boosts social media performance. You need to understand that, on most occasions, bloggers and influencers can overlap.
This means that you have the possibility of using one individual for both your SEO and SMM efforts. The key is to build relationships that are long-term.
Social media and SEO are closely related. These days, when having a social media presence is of utmost importance, you have to look for ways to how social media can boost SEO.
Before we start, ensure that your social media profile is complete, has all the right information, and is optimized. Ensure that your name, address, and phone number are accurate.
The business category, location, and service area should be updated accurately, along with an eye-catching profile picture. And do not forget to include the website.
Social media platforms are quite similar to search engines. Here, people use hashtags and keywords that they find interesting. Whatever you post on social media can get indexed by search engines.
You need to conduct keyword research to find the phrases and words to integrate the social posts and align the keywords with the target audience of your content.
Whatever content you share, be it infographics, images, or blogs, try to link the origin of the content. This way, users will be able to engage more with you and also get an opportunity to go back to your original content and generate more backlinks. Also, use CTAs to take it to the next level.
Social media platforms always want businesses to collaborate with them. So, make sure that you publish the latest user trends that change every season. Pinterest is one of the biggest examples of this.
Every company should have a business account on Pinterest, even if that is just for monitoring consumer trends. They also have their own dashboard to check which topics are trending on the platform.
Creating content regularly is fine, but you have to distribute it regularly as well. Social media is the best platform to spread your content.
Content that you should share on social media includes:
Brands that can evolve a uniform SEO and SMM strategy can expect great results for online performance. It is high time that greater strategic collaboration between SEO and Social Media Teams was promoted.
SMM teams can learn much from SEO executives about technical and tactical strategies. Conversely, SEO professionals can learn a lot from SMM experts about creative strategy. If you have any questions on Social Media SEO that you would like us to address, please let us know in the comments below.
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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.
