Times are changing for digital marketers. Where ten years or so ago, companies could rely on a well-designed website with basic content to get traffic to their site. Now it requires more skill and finesse. The internet has become a powerful marketing tool and a place where millions of consumers now turn to find information and purchase products.
The backbone of successful websites is a structurally sound website with the right content. Digital content is more important than ever for websites that want to increase their organic traffic and convert users into customers.
How do you do that? By answering questions, providing useful information, and giving them a call to action they can’t refuse. If you want to level up your digital content, check out these tips from our Atlanta SEO agency. But before you get on with improving your digital content, you need to have a good content strategy.
Having a personalized digital content strategy is important. It allows you to create content that is specifically optimized for your digital channel. This results in better reach, conversion rate, and engagement. Here are some of the steps of preparing a digital content strategy.
Identify the needs, preferences, and characteristics of your audience and make a buyer persona that would represent your ideal customers. When you understand your audience, you can make your content relevant and engaging to their needs and interests.
Figure out what you want to achieve with your created content. For instance, generate leads, increase brand awareness, or drive conversions. Set clear goals and objectives. Make a roadmap for your marketing program and measure its effectiveness in the long run.
Review the existing content and figure out what is working and what is not. You also have to fill in the gaps that you identify in your previous content. When you conduct an audit, you can make sure that your content aligns with the objectives and the goals and make improvements in particular areas.
Figure out the types of content that match your user’s needs. It should also match the format that conveys the message, like blog posts, infographics, images, videos, and social media posts.
Make a schedule for promoting and publishing the content across different platforms and channels like your website, email marketing, social media, or paid advertising. This would also include localization when you are working for different markets.
Identify the KPIs or the key performance indicators that track the success of the content marketing program, like lead generation, revenue, website traffic, or engagement rate. However, by measuring the KPIs regularly, you get to assess the effectiveness of the digital content strategy and make a few adjustments that are needed to achieve your objectives and goals.
When you have the plan ready, it is important that you find the most effective and future-proof tools and technologies that will help you make things happen for you. The content management system is one of them.
Create or boost your digital content marketing strategy by doing the following:
Before you can create content, you need to know who that content will be targeting. Not only do you need to know the demographics, but also the sort of information they are looking for, or products they are looking to purchase. Content marketing involves a combination of the website content, blogs, and graphics that will engage the user and convert them into a customer.
Once you know who your audience is, write for them. Select topics that are relevant and useful. Present information in a way that makes sense and will engage them.
Almost half of business-to-business (B2B) marketers use content marketing as one of their strategies. Almost 80% of business-to-customer (B2C) marketers use the content. That means you likely have some competition in attracting customers. It also means that you have an opportunity to see what type of content other sites are creating and what is working for them. Then, you can use that knowledge to create content that will work for your business.
While you can gain a lot of information from your competitors, you don’t want to simply copy what they are doing. You need to find a unique angle that works for your business and will reach your audience. Remember to provide topics and content that is not already readily available. Think up new ideas and angles that bring new light onto the topic.
Sometimes when you are generating the content, it can seem like your best ideas are too generic or broad. Narrow down each topic into a single point, though, or idea that you can focus on. This strategy makes content more manageable and helps you meet the needs of users more readily.
Content is king in the digital marketing world. Therefore, your content should always have a purpose. Just putting random content that doesn’t make sense on your website will not engage users or earn brownie points with search engines. Think about your content. Is it funny, relatable, or answer a question? If not, then you might want to consider moving on to another topic.
If you aren’t seeing the results you want from your current content marketing strategy, consider using these tips to level up your game and get the traffic and customers you need. If you need help, consider hiring web designers who know the tricks of the trade.
However, if the strategy is not helping your business engage the target audience and increase credibility and brand awareness, then try something else. Find out the gaps that are responsible for this and prepare another one. There are various tools that can help you with this as well.
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A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.
