In the recent past, the popularity of Twitter has grown significantly, and the number of users continues to grow with each passing day. It’s turning into a powerful social media platform both for individuals as well as marketers.
According to the Statista, with average 335 million active users, the platform has given a golden opportunity to advertisers to reach out to a broader audience base and build relationships with them. But it only works for those who understand the know-how of Twitter marketing. Advertising without the right approach is a waste of time and money.
“How can I make people click my ads and buy my product?” This is the question that usually pop-ups in most marketer’s mind. Since Twitter is a powerful marketing tool, it becomes evident for marketers to find out a surefire solution to increase the clickability and minimize the bounce rate. The recent past has witnessed a significant surge in Twitter’s advertising revenue growth rate that has hard-pressed marketers to put their advertisements on this popular social networking platform.
In the realm of digital marketing, the biggest challenge is that there are no fixed guidelines. The marketing trends keep changing now and then. Something relevant today might get obsolete tomorrow. So, what’s the way out to make sure that one will get a better return on Twitter ads? Here are 10 tips that can help you improve your Twitter Advertising:
Twitter allows you to focus on two things: lead generation and engagement. Which one you choose depends upon your goals. If you want to run an ad campaign on Twitter, you need first to decide what you want to achieve from that campaign. Depending upon what you choose, determine the engagement type and actions you pay for. Currently, Twitter offers the following campaign goals:
Twitter lists are a great way to follow users with similar tastes and preferences. The list allows the users to categorize the people by assigning them a group. The list acts as a filter, making sure you pick up the tweets of those who are interested in your brand. You can either create your own list or find the list that has already been created by some other users. You might already know this. But this is going to help you in advertising strategy? Luckily, Twitter API allows you to access the publically created lists. You can download/export the list and use it with Twitter Tailored Audience to target the same users.
Engagement on Twitter is often compared with the cocktail party where we meet with people and have a discussion. Sharing relevant and compelling content will help you to engage the audience and attract the new followers to your social media page. Your followers will be likely to respond more on your tweets. For higher conversions try to keep it short and use @mentions to reach the broader audience base.
Many businesses put their Twitter feeds on autopilot or continuously push their content. Although there is a place for a promotional tweet, your feed will get more attention if you make it a resource for your followers. You can engage your audience by sharing:
Making a calendar is a great way to plan the upcoming content. Marketing campaigns often have a lot of moving parts. Calendars can help in keeping the team organized and bringing on the same page. Keep in mind the following points while designing your calendar:
Some people don’t know much about the ad formats. Choosing the right and is very important for the success of the campaign. Many ads are designed to achieve the same results. So it is essential to test the ROI of various advertisements that yield the same results. Here is a small brief of ad types on Twitter advertising:
This is one of the most underutilized tactics not just on Twitter but all the social media platforms. But the fact is that it is the most effective way to reach a new audience. There are a lot of ways through which you can do joint promotions. One of the popular ways is to join Twitter Chat. It is a win-win situation for both brands. Each will get equal exposure.
Influencers are professionals who are known as social media influencers. These people help the brands in gaining followers on their social media page. If you are not gaining popularity, then go for influencer tweets. It is the secret behind many successful campaigns. Research has shown that 40% of the people purchased because of a direct tweet from an influencer. You can either use Twitter search or tools like Buzzsumo to find the most popular influencer as per your industry.
Lead-generation cards are used with promoted tweets to allow users to subscribe to your email list. This is a great way to collect leads directly within the tweets. Users don’t have to fill out any personal information. They just have to click the call-to-action button on the card.
Testing is an essential key to success. It is advisable to test campaigns so that you can have a better understanding of what targeting and creative types are performing best, and giving high conversions. Twitter official partner AdParlor tool benefits the advertisers by allowing them to do split testing in one click, budget management at both the campaign and ad group level. The tool saves time by removing the unnecessary repetition of optimization.
Twitter is the most active and conversational social media platform. It is making significant changes so that brands can make effective use of the platform. It is a powerhouse of social media. Anyone can tweet anything, but only the best one stands out and gets engagement. To get noticed and improve conversion rates, follow the above tips. Have more tips to enhance twitter advertising? Share in the below comment section.
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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.
