If you want a winning SEO strategy, then you will have to know the role of UX in it. This means that you will need to take a look at things from an entirely different perspective. When it comes to user experience, it is something that:
Hard as it may seem to you, there are few easy steps to achieve all these most effectively and efficiently. These are:
UX affects SEO in several ways, which in turn affects the ranking factor for Google. It is, for this reason, more and more SEO specialists have shown their interest in UX over the years. They have found that the best and easiest way to deliver great UX that will also better the SEO performance is to understand the search intent first and then classify it according to the type of query. These categories are:
In addition to that, you must also make sure that your site loads fast, and both its readability and usability are good. Remember, the key to winning the hearts of your users and the search engines is to deliver an excellent user experience.
One significant aspect of the user experience design jobs is to ensure that the UX design does not rub the user metrics in the wrong way so that the SEO ranking is affected negatively eventually.
Today, the search engines use several data-driven factors in their quest to find the relevance of your website to any specific search query. It is for this reason that the SEO practices have now changed monumentally as compared to those followed about 15 years before.
Therefore, as a UX designer and SEO professional, you must now focus on acquiring quality backlinks using your target keywords more strategically. This will improve the quality of your web interface as well as your user metrics.
The most crucial user engagement metrics that have a significant impact on your SEO ranking and how well you can answer to a particular search query are:
The reasons to have a high bounce rate can be poor web design, slow site speed, poorly formatted or irrelevant content, and confusing UX design. High dwell time can be due to less insightful and irrelevant content. You must make sure that your design does not experience any such things.
You must set your goals specifically to ensure that you achieve success in making your users and the search engines happy. Setting your business goals is necessary irrespective of the type of your industry.
Your goals should ideally be creating a website that will:
This will ensure that you gain a better, stronger, and more holistic online presence. This will, in turn, drive more qualified traffic to your site, thereby increasing the rate of conversions on your website.
This means that you will need to maximize the visibility of your site in the search engines by optimizing your website. This is because:
This is why it is said that SEO and UX both need to work together for success and more revenue generation – your ultimate goal. In short, SEO and UX are the two sides of the same coin, having a different purpose for the same objective, such as:
This means that your site traffic is worthless unless it is qualified, and, at the same time, the site design is useless if you do not have traffic to convert.
If you are wondering how you can balance SEO and UX, well, the ways are simple, only if you know and follow them diligently.
Build a clean design that is easy to use, feature the contact info, insert headings on all pages, do away with the pop-up ads, and include videos.
Finally, the content – the king. Make sure that it is legit, high quality, credible, and easy to consume. All these will have a significant impact on your site visibility and organic search.
Read Also:
Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.
