wendys twitter

Wendy’s Twitter Roasts: Exploring A Viral Marketing Scheme

published on: 19.05.2023 last updated on: 12.09.2025

Although Wendy’s might not be your favorite restaurant, Wendys Twitter might be one of your favorite Twitter accounts. This is because one of the best things about Wendy’s is “Wendy’s roast on Twitter.” Over the last year, this fast-food restaurant has become famous not for its burgers but also for its savage tweets and roasts, especially when they have rivalries with other famous restaurants.

In this article, you will see a few Tweets which can be considered the best of Wendy’s Twitter accounts. It does not matter whether Wendy’s is the best fast-food joint or not, but it cannot be denied that the best Wendy’s Tweets are winning it for the brand on Twitter, at least. You can also check their Instagram and Facebook profiles. Hence, to see the best of Wendys Tweet and Wendys Twitter memes, read on through to the end of the article.

Who Is Behind Wendy’s Twitter Roasts? A Few Essential Information

Wendys Funny Tweets And Roasts On Twitter: A Few Essential Information

If you are the owner of a fast-food restaurant, and somehow Wendy’s is your competitor, you and your business are not safe. At least not safe from the tweets made by Wendy’s Twitter handle. The Twitter account of Wendy’s is known mainly for coming up with epic roasts of other restaurants.

Wendy’s is a burger chain that serves quite delicious burgers in the United States. But Wendy’s is more famous for its Twitter account, which, on various accounts, took a jab at some competitors and customers. These tweets are basically roasts or savage replies. And they do not shy away from promoting their brand by roasting others as well (sometimes shamelessly).

According to BoredPanda.com, “The burger joint has gone viral over the last year for their absolutely savage roasts, rivalries with other restaurants, mixtape-worthy rap bars, and now legendary Wendy’s Twitter roasts – and they’re still going strong.”

How Wendy’s Twitter Turned Roasts Into A Viral Marketing Scheme? 

How Wendy’s Twitter Turned Roasts Into A Viral Marketing Scheme

Unlike the other fast food restaurants, Wendy’s took up the challenging space of the digital media and turned tweets into a viral marketing scheme with ease. 

So, by posting hilarious roasts, it built its brand awareness and maximized community engagement. 

1. Bold And Sarcastic Tone

    First and foremost, Wendy’s Twitter tweets various posts and content using a bold and sarcastic tone. And, guess what? That worked like magic! 

    Unlike the promotional tone of its competitors and other fast food businesses, Wendy’s sarcastic tone is unique. Balancing the digital marketing with the perfect sass. 

    So, by portraying itself as an unapologetic and humorous personality, Wendy’s grabbed attention on Twitter in a jiffy. Making the fans and followers eagerly engage with its posts. 

    2. Relevant And On-Time Engagement

      On top of this, Wendy’s is always trendy. That is, it tweets relevant and timely content to keep the audience engaged. 

      Also, it doesn’t roast any random account or tweet. It specifically goes after the trendy topics and tweets to get maximum audience interactions. So, it ensures that its tweets are engaging and fresh. 

      3. Roasting Competitors

        In addition to this, the most striking aspect of Wendy’s Twitter roasts is that it targets the competitors in the same industry. Literally, creating drama! 

        So, by poking fun at the shortcomings of its competitors, it markets itself. And, uses social media to instigate the public to engage with the chaotic brand fights. 

        4. Fan Interactions

          Apart from roasting its competitors, Wendy’s Twitter also interacts with its fans and followers. So, building a strong digital presence on the platform. 

          Additionally, it replies to its fans’ tweets with hilarious memes and jokes to keep them entertained and engaged. So, building an online community promoting the values of the company. 

          5. Hosting Roast Day Campaign

            Finally, it has hosted the “National Roast Day” campaign, asking its fans to request roasts from Wendy’s. And, believe it or not, it was actually a successful event. 

            Moreover, through this interactive session, Wendy’s attempted to engage more audiences across the different social media platforms. And, users lined up to get roasted by the business in hilarious ways. 

            Most Viral Wendy’s Twitter Moments

            Most Viral Wendy’s Twitter Moments

            Although there are countless instances of Wendy’s Twitter Roasts, here is a list of the most viral ones to date:

            1. “Where’s the Beef?” Bringing Back The 80s Slogan

              Using the 80s slogan: “Where’s the beef?” Wendy’s combines pun with modern marketing. So, by using this phrase, it calls out its competitors for using frozen beef instead of fresh beef. 

              2. McDonald’s Broken Ice Cream Machine

                Given that McDonald’s ice cream machine stays broken more than anything, Wendy’s takes it as an opportunity to roast them.  

                Be it about a trendy product or an improved service, Wendy’s brings back this quick comeback to make some of the most viral tweets. 

                3. Burger King vs. Wendy’s

                  Unless you were living under a rock, you must have heard about the Burger King vs. Wendy’s online feud. So, for years, they have been fighting against each other on Twitter. 

                  For instance, when Burger King launched its “Spicy Nuggets”, Wendy’s went overboard with its Roasts. And, so, it called them out, saying that Burger King is just imitating them. 

                  4. “Nuggs for Carter” Challenge

                    When a user named Carter Wilkerson tagged Wendy’s and asked how many retweets he needed to get free nuggets, Wendy’s savagely replied “18 million”. 

                    And, bam! It soon turned into a digital challenge. Engaging all kinds of users to participate in the challenge named “Nuggs for Carter”. Moreover, this online campaign became one of the most viral campaigns in history.

                    Best Of Wendy’s Twitter Roasts

                    The following are some of the best roasts made by Wendys Twitter that are not only savage but funny as well:

                    1. Roasting Victory Records

                    Roasting Victory Records

                    Victory Records requested Wendy’s to roast them on National Roast Day on 5th January 2019. In reply, Wendy’s told them to pick up their Victory Records samples stack from the 2000s. Wendy’s replied, “And we need somebody to pick up this leftover stack of samplers from the early 2000s. It’s like emo AOL minutes.”

                    2. Reply To Hooters

                    Reply To Hooters

                    Hooters challenged Wendy’s by asking, “Whatcha got?” You can feel even during the winter as Wendy’s Twitter handle replied, “Uniforms our employees can wear in the winter.”

                    3. Random Roast

                    Random Roast

                    A guy by the username @Not_Kbeck11 requested Wendy’s for a roast, where the picture showed a guy on whose front there is written: “To: Women….From: God”. In reply, Wendy’s tweeted, “This holiday’s most returned item.

                    4. Wendy’s Say On The Chicken Sandwich Debate With Popeyes

                    Random Roast

                    Wendy’s: “Y’all out here fighting about which of these fools has the second best chicken sandwich.”

                    Popeyes: “Sounds like someone just ate one of our biscuits. Cause y’all looking thirsty.”

                    Wendy’s reply: “lol, guess that means the food’s as dry as the jokes

                    (You do not mess with Wendy’s on Twitter.)

                    5. Roasting Hopeless Records On Request

                    Wendy’s Say On The Chicken Sandwich Debate With Popeyes

                    Hopeless Records requested Wendy’s for a roast, and Wendy’s replied, “Literally don’t have enough eyeliner for this right now.” Hopeless Records understood and replied, “If you’ll excuse us, we need to go buy some aloe.”

                    6. Replying To A Request From Beartooth

                    Roasting Hopeless Records On Request

                    Beartooth requested a roast from Wendy’s with a request not to mention “@AttackAttackUS.”

                    Wendy’s reply: “But who’s The Rock without the people’s elbow?

                    FYI: People’s elbow is a move used by The Rock in wrestling.

                    7. Replying To A Request From State Champs

                    Replying To A Request From Beartooth

                    State Champs requested Wendy’s to roast them, and Wendy’s Twitter Handle replied, “Just when you thought pop punk was dead and gone someone threw a new coat of paint on New Found to get them on top 40.” The amount of burn behind the Tweet is proof of the fact that Wendy’s surely does not hold back while tweeting.

                    8. Reply To McDonald’s Tweet

                    Replying To A Request From State Champs

                    Wendy’s never leaves an opportunity to roast McDonald’s every now and then. You will see some examples in the subsequent Tweets. Here’s an example:

                    McDonald’s: “Today we’ve announced that by mid-2018, all Quarter Pounder burgers at the majority of our restaurants will be cooked with fresh beef.”

                    Wendy’s: “So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.”

                    9. Roasting McDonald’s Again

                    Reply To McDonald’s Tweet

                    When it comes to McDonald’s, Wendy’s leave no stone unturned. McDonald’s tweeted, “Black Friday **** Need copy and link****” and Wendy’s tweeted in reply, “When the tweets are as broken as the ice cream machine.”

                    10. Someone Asks Who Runs This Page

                    Roasting McDonald’s Again

                    A Twitter account named Salah Abbas asked Wendy’s, “whos running this savage page?” to which Wendy’s Twitter handle replied, “Three dogs in a trench coat pretending to be human.”

                    This shows Wendy’s does not want to reveal the face(s) behind their Twitter account.

                    11. If You Go To McDonald’s, You’re A Failure

                    Someone Asks Who Runs This Page

                    A random guy by the username “@canceric” posted with a car interior and a McDonald’s package at the back. Wendy’s replied, “*looks at logo on bag* You failed.

                    This is sure to give some burns.

                    12. A Reply To Burn Any Random Twitter User

                    A Reply To Burn Any Random Twitter User

                    Some random user tagged Wendy’s and tweeted, “McDonald’s is better.” Wendy’s reply is as savage as it gets when it comes to McDonald’s, as they replied, “At freezing beef.”

                    Summing Up

                    Hence, you can see from the Wendys Twitter Roasts given above and can get a general idea of how funny the Twitter account is. If you want to see more of Wendy’s Twitter roasts, visit the official account of this burger joint, and take a look at all the “Tweets and Replies” sections. We are sure that if you love savage replies and amazing comebacks on Twitter, you will love Wendy’s Twitter page. What other Tweets from Wendy’s do you like the most that you think should have had a place in this article? Share some of your opinions with us in the comments section below.

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                    A self-proclaimed Swiftian, Instagram-holic, and blogger, Subhasree eats, breathes, and sleeps pop culture. When she is not imagining dates with Iron Man on Stark Tower (yes, she has the biggest crush on RDJ, which she won’t admit), she can be seen tweeting about the latest trends. Always the first one to break viral news, Subhasree is addicted to social media, and leaves out no opportunity of blogging about the same. She is our go-to source for the latest algorithm updates and our resident editor.

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