What Is Threads App: Will It Survive In This Saturated Market?

Threads became the talk of the town when it was launched in July 2023. This text-based app by Meta created a storm in the social media world. Just after the launch, the platform had a solid 100 million users, and people considered it Twitter’s rival.

Now, it has been a while, and people know what Instagram Threads is. It is time that people are thinking of including Threads in their social media marketing strategy. They are considering whether they should invest their money, time, and effort on this platform.

Now, it is time to learn “what is Threads app,” how to use it, and what are the benefits and drawbacks of the app. This will help you in decision-making and help you conclude whether this app is suitable for your brand marketing.

What is Threads App?

Threads is a new social media text-based app built by Instagram and operated by Meta. You can create any post, but it has to be within 500 characters. And your replies to a post make a thread, just like the name suggests.

Users need an Instagram account to sign up for Threads, and you can effortlessly follow all those accounts on Threads that you used to follow on Instagram. This is one of the main reasons why people suddenly started downloading the app. In just 16 hours, there are over 30 million downloads of the app.

How to Use The Threads App?

Now that you know “What is Threads app,” it is time you know how to use it. Joining the Threads app is not a big deal. It is pretty simple and does not take much. What you will need is an Instagram account. Here are the steps mentioned:

• Download the app from the app store.
• Log in from the Instagram account.
• Edit all the details, enter the necessary information, choose whether you wish the account to be private or public, and create a bio for yourself.
• You are good to go.

Benefits of Joining The Threads App

Well, there are a few benefits that I saw after joining the account. And if you are a firm searching for the pros to decide whether to consider the platform for social media marketing these are the points you should know.

Instant Access To a Large Follower Count

Threads have a feature that when you sign in using the Instagram account, your follower count also gets transferred from Instagram to Threads. Brands that have a large Instagram follower get a large number of followers the moment they join Threads.

Similarly, most of the users choose to follow all the accounts they follow on Instagram. This is an added benefit for the brands with a good follower base who engage with them on Instagram. This is another platform to engage with them more and build relationships.

Increased Engagement and Views

Whenever you join a new platform, it is an opportunity to get more views and engage with the users. As the platform grows, there are changes in the algorithm, and the priorities also change as they focus more on boosting reach, and engagement takes a backseat sometimes.

This is the time when you can boost the view and engagement before there is too much change in the app. Instantly building a loyal set of followers will help your brand in the brand.

No Need For Content

Threads differ from TikTok and Instagram, as it is not a content-based platform. So, there is no need to invest in creative videos, photos, or GIFs for the platform. Creating posts and conversations doesn’t need images. So it does not take much time to make the posts.

Drawbacks Of Joining Instagram Threads

There is no such platform that just benefits you. Like any other social media app, Threads app also has certain drawbacks. Here are those mentioned:

Additional Pressure to Manage The Platform

One of the primary challenges for brands, social media managers, and content creators is that they have to manage yet another social media platform. This is where they would have to invest their resources to create content.

However, there is no need to create new images for the platform, as it is text-based content. You can post anything related to your brand. People often try and recycle the posts they made on Instagram, but you can try something different, as you will mostly have the same followers on both platforms.

No Feature For Scheduling

If you know which is the best time to post reels on Instagram, you can schedule the posts ahead of time. This is done to get the maximum views and engagement to a post. However, there is no such feature available in Threads.

You get to know an approximate percentage depending on the number of likes and follower count, but you do not get a comprehensive result like the other established apps.

Potentially Low Engagement

Well, Threads is not considered to be an app that would bring you enough engagement now or in the future, for that matter. Text-based apps do not get much engagement once the craze of the matter dies. So, there is not much engagement you can expect.

No Direct Message & Hashtags

There is no option to check the trending topics and see hashtags outside the feed. However, you can check it on Twitter. So, Twitter has an edge over Threads in this matter, as it is considered a competitor of Twitter.

Moreover, there is no option to message someone directly on the platform. So, there is no option for having private communication if your customer has any service-related issues.

Will Threads Make A Place In The Saturated Social Media Industry?

So, the answer to “What is Threads app” is given here. Even though the platform became quite popular when it was launched, its active users have reduced by 25% from 2023. Moreover, the time users spend on the app has also reduced and it is not just five minutes a day.

So, there is a high chance that the excitement about the app will reduce more with time. Users are not spending time on the time, which is a central concern point. However, with its collaboration with Instagram and some improved features, it could gain some points and perform better.

It might become an app for creating a community with the users and starting conversations. Moreover, it can turn out to be a platform chosen for customer service because of the text-based feature.

Read Also:

• Threads Looks For Advancement In Its API Testing To Capitalize On The Momentum
• Meta Brings The First Stage Of Threads Interoperability Through ActivityPub